Reynolds Cycling Introduces Speed Shop

New exclusive online outlet rewards Reynolds dealers and their staff

Sandy, Utah. – May 11, 2015 Reynolds Cycling has announced the introduction of an exclusive online shopping experience for its dealers and their employees. With unique user codes, these bicycle industry professionals will be granted access to a special area in the Reynolds webstore where they will be allowed to purchase premium quality products at exceptional prices.

“Reynolds is modest sized company, so our staff is pretty tightly knit and we all have to work together as a team,” noted Lori Barrett, Reynolds domestic sales manager.  “We realize that our dealers and their staff also play huge roles in our efforts, and by giving them access to great deals on top-level wheels and accessories in the Speed Shop, we hope to reward them for their contributions and say thank you for all their help.”

Reynolds Authorized Dealers will be supplied Speed Shop cards, each with a unique access code, by their sales representative. By visiting and entering a supplied code, they and their employees will be able to shop for wheels sold exclusively in the Speed Shop, as well as other Reynolds merchandise, all at substantial discounts.

About Reynolds Cycling

Reynolds Cycling engineers and manufactures premium carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. For more information, visit

Media Contact:

Marjory Elwell
Verde Brand Communications