Reportstack Announces the Publication of its Research Report - LBS Market in APAC 2014-2018.
Reportstack recognizes the following companies as the key players in the LBS Market in APAC: AdNear, AutoNavi Holdings Ltd., Google Inc., HERE (Nokia Corp.), Jiepang API, MapmyIndia, NavInfo Co. Ltd., TeleNav Inc., and TomTom N.V. “Encouraged by the increasing popularity of LBS, many mobile application developers are developing free LBS applications. Moreover, numerous small LBS application developers are entering the LBS market in China and Southeast Asia with innovative LBS applications at very nominal charges or almost free of charge. Furthermore, with several advanced features and location-based mapping technology, most of the location-based/oriented searches are being provided free of charge by the LBS providers. For instance, Foursquare, one of the most popular social networking applications in India, uses geo-tagging technology, which helps subscribers to find the address of various places such as pubs, bars, and restaurants in their vicinity accurately for free. Similarly, the adoption of several free LBS social media applications is higher than any other LBS application which charges the users.”
According to the report, one of the main drivers in this market is the increasing adoption of location-enabled devices in India and China. The penetration of location-enabled devices in China and Southeast Asian countries is currently very low. However, the adoption of location-enabled devices such as smartphones, tablets, PNDs, sports devices, and portable LBS devices in these countries is expected to increase significantly in the next few years. This is because location-enabled devices and location-based applications are becoming very popular among the consumers in China and India.
Further, the report states that one of the major challenges in this market is the lack of knowledge about LBS among enterprises and individual consumers. Among enterprises, many SMEs or potential mobile advertisers are unaware of location-based advertising and campaigning. In addition, due to language barriers, many potential LBS users make use of this service only to a limited extent.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.reportstack.com/product/149097/lbsmarketinapac2014-2018.html.