Field Trip Jerky Names Backbone Media Public Relations Agency of Record

BROOKLYN, N.Y. (Sept. 14, 2015) Field Trip Jerky, purveyor of premium, all-natural jerky, has partnered with leading active lifestyle agency Backbone Media to manage its public relations activities.

“Field Trip Jerky and Backbone both believe in the power of getting outside and we want to provide the ingredients necessary for any adventure,” says Field Trip co-founder Tom Donigan. “Backbone’s track record of communicating authentic brand messages with the active lifestyle consumer is unmatched and we’re excited to tell our story to an expanding audience across the U.S.”

Founded in 2010, Field Trip Jerky was borne out of three friends’ desire to create premium-quality jerky high in protein and free of ingredients that couldn’t be found in the kitchen cabinet. The brand has secured distribution with Starbucks and Jetblue, and continues to expand its footprint throughout New England, the Midwest, Texas and California.

“Field Trip Jerky not only makes tasty snacks packed with protein and other nutrients, but the brand has also shown an impressive ability to grow steadily through strategic partnerships and word of mouth. Whether the standby Original or Teriyaki, or one of the brand’s unique flavors like Honey Spice or Crushed Chilies, the Field Trip team make delicious, real food that’s great on the go,” says Backbone Media PR director Ian Anderson. “We see huge potential for the company and we’re excited to help continue expanding its reach.”

About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 17 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.

About Field Trip Jerky: Founded in 2010 by three friends (Scott Fiesinger, Tom Donigan and Matt Levey) looking to escape corporate life, Field Trip Jerky is a protein-packed, portable and healthy snack, perfect for fueling any adventure. Available nationally at Starbucks and a growing number of natural food retailers, Field Trip Jerky is all natural and does not contain MSG, nitrates, preservatives or corn syrup. You can also find FIELD TRIP jerky in stores at Target, Harris Teeter, HEB, Sprouts, Wegmans, and FreshDirect.