Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.
All PR entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the advertising and marketing categories will also receive:
· Handsome statue or certificate of achievement
· Increased visibility for their company
· Marketing opportunity to promote the company website to the media
· Links to your site from the highly ranked WebAward site to help SEO
· A highlight for your resume.
· Admiration of peers, friends and co-workers
Each year the Web Marketing Association names the Best Public Relations Website based on the scores submitted by the competition judges.
Here are the past Best Public Relations Web Site winners:
2014 - Waggener Edstrom Communications for Microsoft: Life in the Digital Crosshairs
2013 - BGT Partners for Brad Meltzer Website Redesign
2012 - LeapFrog Interactive for We THRIVE! Hamilton County Public Health
2011 - Finn Digital with Briggs & Stratton Corporation and Littlewood, Inc. for Briggs & Stratton Yard Smarts Yard Care Intervention
2010 – Rachel Meranus for PR Newswire's Optimized News Platform: Speed, Content & Connectivity
2009 - BGT Partners for Sony CES 2009 Virtual Press Kit
2008 - frog design for GE Corporate Web Site
2007 - Wirestone, LLC for Official Site of Dan Wheldon
2006 – PRWeb for PRWeb.com
2005 - Peter A Mayer Advertising for Community Coffee History Site
2004 - Cisco Corporate PR for News@Cisco: Innovating Cisco's Corporate Press Room
2003 - Weber Shandwick Web Relations and Benjamin | Irvine, on behalf of Toshiba for Toshiba Tablet PC Launch
Recent winners of the Best Advertising Web Site include:
2014 – The Engine is Red for The Engine is Red Website
2013 – LIQWID for LIQWID
2012 - Venables Bell & Partners for Slim Jim's Center for Spice Loss
2011 - Corey McPherson Nash for Corey McPherson Nash Website
2010 – Metia for Mass Effect 2 Silverlight Campaign
2009 – Red Square Agency for the Red Square Agency Website
2008 - Sharpe Partners for the Burns Group Website.
2007 - SpotRunner for SpotRunner Website
2006 - SpotRunner for SpotRunner Website
2005 - Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 - Hanon McKendry/The Brand Consultants for Lake Effect Website
2004 – Oasis for Toyota Scion
2003 – Google for Google AdWords
2002 – Fusebox, Inc for JCDecaux Airport US
Recent winners of the Best Marketing Web site include:
2014 – R2integrated for R2integrated Website
2013 – WebbMason for Rebranding for Interactive Success: WebbMason
2012 – UrbanDaddy for UrbanDaddy + Herradura Mixology Battle Royale (which also won Best of Show 2012)
2011 – IQ for The Wizarding World of Harry Potter
2010 – Physicians Interactive for Physicians Interactive Corporate Website
2009 – Arc Worldwide for Leo Burnett’s Big Black Pencil Goes Global
2008 TYS Creative for Ensemble HD Home Cinema System by Epson
2007 Hanson Dodge Lime for Product Launch
2006 Rare Method for Silvertip Resort
2005 Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive
2004 Vérité, Inc. for Symantec Client Security 2.0 Channel Launch Kit
2003 Zugara for The Getaway
2002 Disc Marketing, Inc. for Disc Marketing Corporate Website
PR and Advertising related Websites can be entered into consideration for the 2015 Best Public relations Website and other advertising related WebAwards at the WebAward Website.
The 2015 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.