There’s nothing worse than bad reviews, yet everyone
gets them. Take a look at Excellent
maids Houston and you will see that their feedback is
overwhelmingly positive. On the other hand, there are people who hated the
product. For a business, this is their worst nightmare. Instantly, visions of a
failed business emerge from the mist.
But bad reviews
don’t always have to be a negative thing. Sometimes you can turn them into a
positive. This is what you need to do when your product receives bad reviews.
Should You Ever Respond?
This eternal debate
has plagued businesses forever. Should you ever reply to a bad review?
The answer is it
depends on a lot of things. When talking about a platform like Amazon, the
general rule is to never respond. With platforms under your control, such as
your site and social media feeds, you can reply.
The only rule is
that you should do it with a calm head. Express your sorrow and simply pledge
to do better next time. Your only goal is to show how much you care for your
customers. You may even encourage someone to give
you a second chance.
Is it Abusive?
There are three
kinds of reviewers. You have the trolls, the haters, and the people who can be
helpful. In most cases, trolls are the abusive ones, but even haters can write
a review in the middle of a frothing rage. If it’s an abusive review, this is
actually a good thing.
For a start, you can
report these reviews and simply have them removed. They are breaching the terms
and conditions of most reputable platforms anyway.
It also takes away
the power from that review. Who is going to take someone who is foaming at the
mouth seriously? You don’t have to do anything to make them look foolish
because they have already done that by themselves.
Does it Have Anything of Value?
have turned businesses around. You shouldn’t take reviews to heart, but equally
you shouldn’t completely ignore them either. Some criticism can be valid.
For example, if you
run a hotel and you receive a slew of reviews saying that the rooms aren’t
clean enough, you can act by encouraging the cleaning staff to be more robust.
But if you completely ignored your reviews you would never know why customers
are unhappy. Few people are going to say anything to your face.
Review your reviews
regularly and see if there are any patterns or trends. If there are, it
demonstrates that you have to change your way of doing business.
Welcome Bad Reviews
One thing to learn
from Sonicare toothbrush reviews is that not only
are bad reviews beneficial for showing you where you are going wrong, they help
to make your positive feedback look more genuine. Whenever someone spots a
business that has nothing but positive reviews, people are naturally
The occasional hater
is actually a good thing for your reputation. So don’t hate
them, embrace them. They could be what your business needs to succeed and move
to the next level.