Go For Ethical Consumerism This Ramadan 2015 - Buy FBMI Carpets and Small Furnitures - Special Offer

With FBMI (Fatima Bint Mohamed Initiative), consumers have the option to buy social consciously.
The awarded initiative produces and sells traditionally hand-woven Afghan carpets while empowering Afghan women thru employment in the weaving industry. 80% of the sales of the carpets are redistributed to FBMI employees in the form of salary while also providing them critical social services including training, healthcare and education.

Consumers contribute to take Afghan women and their families out of poverty. To top it off, all components used for the production of carpets are natural: from the wool bought from Afghan farmers to natural vegetables dyes. Hence, buying an FBMI carpet is a conscious purchasing decision both on a social and on an environmental levels.
For Ramadan 2015, FBMI offers a special 30% discount on all carpet lines. Shoppers can visit FBMI showroom on Jumeirah Beach rd, Dubai or FBMI Boutique at Yas Mall, Abu Dhabi.

Ramadan opening hours are the following.
FBMI showroom on Jumeirah Beach rd, Dubai - 11am to 4pm and 8pm to 11pm from Saturday to Thursday. On Friday, the showroom is open from 8pm to11pm.
FBMI Boutique at Yas Mall, Abu Dhabi - 10am to 1am everyday.

Locations and details
FBMI showroom on Jumeirah Beach rd, Dubai - 865a on Jumeirah Beach Road, opposite side Burj Al Arab.
Tel +971 4 388 1103
FBMI Boutique at Yas Mall, Abu Dhabi - 1st floor, easy access Geant hypermarket parking.
Tel +971 2 566 9600

About FBMI

FBMI is Her Highness Sheikha Fatima Bint Mohammed Bin Zayed Al Nahyan humanitarian initiative.

FBMI, an Abu Dhabi-based program, in partnership with Tanweer Investments of Afghanistan, is dedicated to empowering Afghan women through the employment opportunities of carpet production, as well as providing healthcare and education to its workers.

The carpets produced through FBMI employs traditional crafting methods, operating strictly within Afghanistan. Wool from Afghan farmers, natural vegetables dyes and, of course, a local workforce (over 4,000 workers to date) are all pillars of the FBMI program.

FBMI enjoys fantastic collaborations with international and local designers such as Norma Kamali, Khalid Shafar and pop artist Maria Iqbal.

FBMI has received many awards amongst which the Humanitarian Award at Arab Woman Awards UAE 2014 and was granted an honouring Insignia in the category of Leading Emirati Project (Humanitarian) by H.H. Sheikha Fatima Bint Mubarak (Chairwomen of the General Women`s Union and Family Development Foundation and President of  the Supreme Council for Motherhood and Childhood , the Honorary President of the UAE Red Crescent Authority).

The organization currently has four showrooms: in Kabul, London, Dubai on Jumeirah Beach Rd and in Abu Dhabi Yas Mall open to professionals as well as local consumers. FBMI carpets are also on sale at Bloomingdales, Dubai Mall.


For more information, please contact Anne Cabanel, media relations Manager, Plum PR on

+971 50 553 8757