Recently, gadget makers have begun paying more attention to what women really want. For example, women contributed about $90 billion to consumer electronics consumption in 2013. And the product features attract those female dollars revolve around functionality rather than just adorableness. Women tend to seek out gadgets that are well-designed, durable and straightforward to use.
The following five new concept tech gadgets exemplify how the consumer electronics industry gets it right for women.
All Things Apple
In 2013, Forbes described Apple as “the world’s most discretely feminine brand,” fawning over its sleek, curvaceous designs and straightforward user experience. That unofficial honorific was bestowed around the same time results from a Women & Digital Life survey revealed Apple as the most-admired tech brand among females.
Portable Battery Charger
Nielsen data from August 2013 demonstrates a distinct gender divide among tech gadgets, with women preferring to tote along their light, while men tend to opt for the broader functionality of tablet computers like the iPad. Manufacturer Kinkoo, produce a kind of backup portable battery charger for cellphone and tablet , unveiled a palm-sized portable charger- the Infinite One can fully charge an iPhone 4-5 times. It’s slim, reliable and portable. Backup portable battery charger for cellphone is a life saver. Just keep it in your purse and when your phone needs a charge you just plug it into the portable charger for charging on the go. No outlet necessary.
Since women tend to double as their families’ photographers, camera manufacturers have designed lighter, sleeker point-and-shoot options with them in mind. For instance, Lady Gaga told the press that she carries around a Polaroid 3-inch by 4-inch GL10 instant mobile printer in her purse. The printer serves as a portable photo lab, as opposed to the vintage Polaroid camera that takes pictures and automatically spits out prints.
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