Seattle, WA (October 6, 2014) – Sparkling ICE®, part of the Talking Rain® Beverage Company portfolio, is proud to announce the line extension for the fast-growing beverage brand with a new great tasting, zero calorie iced tea product line. The only zero calorie, sparkling iced tea on the market, this lightly carbonated blend of brewed black tea, green tea and real fruit juice offers a unique new beverage, bursting with the authentic flavor that Sparkling ICE fans have come to anticipate. New flavors including Raspberry Tea, Lemon Tea, and Peach Tea offer the perfect mix of delicious fruit juice and refreshing iced tea, together in one rejuvenating, bubbly beverage.
The introduction of Sparkling ICE Tea follows the brand’s incredibly successful lemonade line launch, which quickly claimed the #1 position for Shelf Stable Lemonade. With the launch of these three new flavors, Sparkling ICE Tea brings iced tea drinkers a refreshing alternative to the full calorie, sugar-laden, flat teas on the market today.
“As we continue to develop exciting new flavors and line extensions for Sparkling ICE®, customer satisfaction remains a top priority,” said Kevin Klock, President and CEO of Talking Rain Beverage Co. “Consumers are searching for refreshing beverage alternatives, and we noticed a largely untapped and growing category, which presented Sparkling ICE beverages with the opportunity to deliver a line of zero calorie sparkling teas.”
Talking Rain, founded in 1987, attributes the company’s recent and unprecedented growth to an increased focus on its Sparkling ICE flavored water brand. After re-focusing efforts on the Sparkling ICE brand in 2010, the beverage line was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success. The brand also received recognition in Nielsen’s “Breakthrough Innovation Awards” and Beverage World’s “Breakout Brand” features for 2013. Talking Rain was named Beverage Forum’s “Company of the Year” for 2013 and was recently recognized by Beverage World as their “2014 Liquid Refreshment Company of the Year.” CEO Kevin Klock was named “Person of the Year” in the BevNet “Best of 2013” Awards, and recently, the brand was honored by Inc. Magazine as part of the Fastest-Growing Private U.S. Companies list for 2014.
The Sparkling ICE Tea collection is currently available in test markets across the country, with a national rollout planned by January 2015. The new line is available via single serve bottles, as well as a variety club pack.
About Sparkling ICE® Beverages
Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors: Black Raspberry, Orange Mango, Pink Grapefruit, Kiwi Strawberry, Coconut Pineapple, Pomegranate Blueberry, Peach Nectarine, Lemon Lime, Crisp Apple and new in 2014 Cherry Limeade and Strawberry Watermelon. Sparkling ICE Lemonades®, launched in 2013, are available in six refreshing flavors: Classic Lemonade, Strawberry Lemonade, Raspberry Lemonade, Lemonade with Tea, and new in 2014, Peach Lemonade and Mango Lemonade. Sparkling ICE Teas will be available nationwide by 2015, and include Raspberry Tea, Lemon Tea, and Peach Tea flavors. Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the Talking Rain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.