Joe Lahr - Technology, Data and Process Guru - Joins Surefire Social as VP, Technology

On July 7th, Surefire Social launched SurePulse, empowering local businesses to launch, control and measure the performance of their marketing activities all in one place. Over the last couple of months, Surefire Social has made strides to ramp up its team. The newest addition being Joe Lahr, who joins Surefire Social as VP of Technology reporting to CTO Sean Kidder.

Surefire Social is now a well established marketing technology company providing local marketing services in the cloud for home services business and large enterprises with dealer networks. SurePulse is the latest product released this month that gives small business control over marketing in one place. Joe’s experience will be leveraged in streamlining operations and his proven track record of pushing industry-impacting products to market in the digital space will strengthen the company's continued ability to deliver a superior customer experience across all Surefire Social services and software.

"Joe brings over 17 years of experience in data processing and technology operations, making him a major addition to the world-class team here at Surefire Social expanding upon our new innovative Local Marketing Cloud Platform, SurePulse." - Chris Marentis, Founder & CEO of Surefire Social

Joe comes to Surefire Social with experience working in several tech companies in the Washington DC region. Joe joined comScore in the early stage, driving many of the development efforts in audience and advertising analytics setting the foundation to many of the syndicated products as they stand today. Joe last served as VP of Digital Advertising Solutions at comScore building up the AdEffx product suite. Prior to joining Surefire Social, Joe served as Chief Operations Officer for Targeted Victory, a digital advertising agency.

Joe holds a Masters in Management of IT from the University of Virginia and a Bachelors of Science in Marketing from George Mason University.

About Surefire Social

Surefire Social was devised and structured to serve as the “Digital CMO” for the 19MM US small and medium sized local businesses dependent on web marketing for new customer acquisition. With the pace of new technology, channels and web services changing rapidly, Surefire Social created a cloud-based local digital marketing automation platform, SurePulse, integrated with support services that make it easy and cost effective to manage and measure online marketing across digital channels. Founded in 2009, Surefire Social is an Inc. 500 company with deep roots in both technology and local marketing.