UK DIY Retailing Research Report May 2014

DIY stores need to become ideas centres – places where shoppers are inspired to buy, whether that is for a project themselves or for someone to do the work for them.

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Table of Content


A bounce back, but one dependent on the housing market

Consumer questions

More data, better content

Defining DIY


Specialists sector

Financial definitions


Exchange rates

Sales per store, sales per sq m


Executive Summary

The sector: 2014 set to be another robust year

Figure 1: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18

Companies, brands and innovations

Market shares: major players lose share

Figure 2: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013


Online: Sector sales surge in 2013

Figure 3: Share of online sales by DIY specialists, 2013 (est)

The consumer

Where they shop: 80% have bought in the last year

Figure 4: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014

DIY products bought: Decoration and garden top the list

Figure 5: The consumer: DIY/home improvement products bought in past 12 months, March 2014

Plans for the year ahead: 82% plan to improve their home

Figure 6: The consumer: Plans for the year ahead, March 2014

Preferred stores: Specialists versus non-specialists

Figure 7: The consumer: Type of stores preferred for DIY, March 2014

Figure 8: The consumer: Reasons for DIY store preference – specialists, March 2014

Figure 9: The consumer: Reasons for DIY store preference – non-specialists, March 2014

Attitudes towards doing DIY: Renters keen to do DIY

Figure 10: The consumer: Attitudes to DIY, March 2014

What we think

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Issues and Insights

Targeting old and young at the same time

The facts

The implications

Integrating online and in-store: the lessons from Screwfix

The facts

The implications

The growing role of renters

The facts

The implications

DIY is recovering but will remain below its peak

The facts

The implications

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