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UK DIY Retailing Research Report May 2014

DIY stores need to become ideas centres – places where shoppers are inspired to buy, whether that is for a project themselves or for someone to do the work for them.

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Table of Content

Introduction

A bounce back, but one dependent on the housing market

Consumer questions

More data, better content

Defining DIY

Definitions

Specialists sector

Financial definitions

VAT

Exchange rates

Sales per store, sales per sq m

Abbreviations

Executive Summary

The sector: 2014 set to be another robust year

Figure 1: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18

Companies, brands and innovations

Market shares: major players lose share

Figure 2: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013

Innovations

Online: Sector sales surge in 2013

Figure 3: Share of online sales by DIY specialists, 2013 (est)

The consumer

Where they shop: 80% have bought in the last year

Figure 4: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014

DIY products bought: Decoration and garden top the list

Figure 5: The consumer: DIY/home improvement products bought in past 12 months, March 2014

Plans for the year ahead: 82% plan to improve their home

Figure 6: The consumer: Plans for the year ahead, March 2014

Preferred stores: Specialists versus non-specialists

Figure 7: The consumer: Type of stores preferred for DIY, March 2014

Figure 8: The consumer: Reasons for DIY store preference – specialists, March 2014

Figure 9: The consumer: Reasons for DIY store preference – non-specialists, March 2014

Attitudes towards doing DIY: Renters keen to do DIY

Figure 10: The consumer: Attitudes to DIY, March 2014

What we think

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Issues and Insights

Targeting old and young at the same time

The facts

The implications

Integrating online and in-store: the lessons from Screwfix

The facts

The implications

The growing role of renters

The facts

The implications

DIY is recovering but will remain below its peak

The facts

The implications

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