Worldwide, companies are looking at ways to decrease costs, improve efficiency and increase productivity. With the integration of real time communication and business processes, companies can actually achieve these targets. Unified communications provides flexibility, supports mobility, increases productivity and improves employee response time as well. With the benefits associated with unified communications, the increasing mobile workforce and enterprise mobility will have a high impact on the growth of this market. Proliferation of mobile devices that are capable of video communication is an important factor driving the unified communications market. This coupled with BYOD (Bring Your Own Device) and enterprise mobility will drive corporate IT and operators to provide cost effective and flexible communication solutions to the owners of such devices. This factor is expected to have a high impact on the global unified communications market.
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With the evolution of IP networks and the ever increasing sophistication of the networks, voice along with video and data traffic can all be handled simultaneously. However, along with such an evolution come several challenges as well. Being able to ensure quality of service while the network handles multiple services along with protection against malicious attacks can prove to be a daunting task for service providers and IT departments. Some of the factors restraining the growth of the unified communications market include lack of interoperability between multi-vendor platforms and high cost of initial investment.
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With unpredictable economic conditions looming across geographies, organizations across all major sectors are looking at ways to bring down expenses while ensuring improved productivity, efficiency and effectiveness at the same time. Unified communications (UC) is the unification of multiple communication applications such as instant messaging, email, audio and video conferencing and IP telephony, among others. Unified communications enables quicker execution and delivery of business processes which in turn aids in informed decisions being made, coupled with enhanced collaboration across organizations. Apart from the benefits associated with unified communications, availability of high speed broadband connectivity is another factor driving this market.
As enterprises are increasingly investing in UC based solutions, technological vendors are finding new markets for UC products. The growing need of sharing information among organizations is driving the UC market globally. Video, audio conferencing and web conferencing services are driving the UC market due to their ability to closely connect geographically dispersed enterprises.
This report categorizes the global unified communications market on the basis of types, end user segments and geographies. The types include on-premise and hosted or cloud-based unified communications. The end user segments included in this report include government, healthcare, enterprises, education and others. The global unified communications market has also been analyzed on the basis of key geographies, namely, North America, Europe, Middle East and Africa (EMEA), Asia Pacific and Rest of the World. The major players in the global unified communications market include Cisco Systems, Avaya, Alcatel-Lucent, Microsoft, IBM and NEC Corporation, to name a few.