Partnership to Include Broadcast Exposure, Custom Content Features, Dealer Activation and Title Sponsorship of the MVP Award at the 2016 Finals in New York
BOSTON – July 20, 2016 – The Basketball Tournament (TBT) presented by Jack Link’s® Protein Snacks announced today that Kumho Tire USA has joined as a sponsor of the event. Kumho Tire USA will receive extensive broadcast exposure and custom MVP Performance features on ESPN, the ability to create dealer programs and creation of the Kumho Tire MVP Tournament Performance Award, awarded at the 2016 TBT Finals in New York. Over 300 teams applied to play in TBT 2016, featuring more than 400 players with professional experience and 63 with NBA experience, including veterans Mike Bibby, Mike James, Cuttino Mobley and Jason Williams.
“We welcome Kumho Tire USA as our newest partner, and look forward to developing new and engaging promotions with them,” said TBT Founder/CEO Jon Mugar. “This year’s event has gotten off to an amazing start, and with the media and fan focus already surpassing the first two years, they are joining our team at a great time.”
“We are always looking for unique partnerships and activation platforms that amplify our brand engagement with sports enthusiasts, and we think that TBT really delivers the demo as a natural extension to our basketball strategy throughout the summertime,” said Brian Gallagher of Kumho Tire USA. “Their partnership with ESPN, their significant growth since the initial launch and the ability to creatively craft other exposure points made this an easy choice for us. We are looking forward to growing together with them.” The Kumho Tire USA partnership was developed and secured by Equity Sports Partners, TBT’s exclusive sponsorship sales agency based in NYC.
The partnership will give Kumho Tire USA category exclusivity and will feature the Kumho Tire Tournament MVP Performance Award to be voted upon by fans. Additionally, the top fan of each team in the Championship Game will be eligible to win the Kumho Tire “Fan Payoff,” with the fan of the winning team receiving a free set of Kumho Tires. Starting with the semifinal games, Kumho Tire USA will also launch a Tire Dealer Program in which two VIP Kumho Tire dealer guests will receive a pre-game meet & greet with teams, the opportunity to walk out of tunnel with the team, courtside seats, merchandise, and other perks.
Opening rounds of TBT began July 9-10 in Charlotte and Los Angeles and July 16-17 in Chicago and Philadelphia. TBT returns to Philadelphia for the Super 16 from July 21 through July 23, before moving on to New York City to for the semifinals on July 30 and the $2,000,000 Championship Game on August 2. ESPN will feature live coverage of TBT matchups from the Super 16 onward across their various channels.
Over 350 teams applied to make the 64-team field, with each team consisting of a General Manager (GM), at least seven players, a Booster, and 200+ fan votes. All players must be 18 or older and all games are played under college rules with two 18-minute halves. 11 teams in each region were automatically selected based on how many votes their team received on TheTournament.com. Three others were selected “at-large,” and the final slot in each region went to the team that raised the most money for Big Brothers Big Sisters of America.
TBT’s 2015 field included hundreds of players who have competed at the highest levels all over the world. Overseas Elite, a team of veteran international professional players, won last year’s $1 million winner-take-all title at historic Rose Hill Gymnasium. Fans who voted for Overseas Elite shared in the winnings, taking home a combined $50,000 of the grand prize. The Notre Dame Fighting Alumni, a squad made up of some of the best players in University of Notre Dame history, won the inaugural title and $500,000 in 2014.
ABOUT THE BASKETBALL TOURNAMENT
Conceived by CEO Jonathan Mugar as the ultimate opportunity for fans, athletes and social media mavens to live out their dreams and chase once-in-a-lifetime opportunities, TBT is a high stakes sports/media event that is changing the way people consume professional sports. In its first two seasons, The Basketball Tournament drew over 400 team entries and over 100,000 participating fan entries from around the country. Participants range from professional players and recent college stars to pickup basketball players and fans who have never even played the game. Among the event’s advisors are Tony Ponturo of Ponturo Management Group, Andy Dolich of Dolich Consulting, and Len DeLuca of Len DeLuca & Associates, LLC.
ABOUT KUMHO TIRE
Founded in 1960, Kumho Tire has more than 50 years of history immersed in an innovative approach to product development, market expansion, technical progression and environmental awareness that has positioned the Company as one of the world's top tire manufacturers. Distributed in 160 countries, Kumho Tire is dedicated to providing an exceptional driving experience for consumers and optimal service for our customers throughout the world. Headquartered in Atlanta, Georgia, Kumho Tire USA is the U.S. sales, marketing, product development and distribution arm of Kumho Tire Co. Inc. For more information on Kumho Tire USA, Inc. and its products, please visit www.KumhoTireUSA.com. Follow Kumho Tire on Facebook.com/KumhoTire, Instagram instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
Joe Favorito, Kirmser Ponturo Group | firstname.lastname@example.org 201-746-0005
Jesse Leeds, TBT | email@example.com 845-612-9323
For Kumho Tire media inquiries, contact (678)-916-3253 or media@KumhoTireUSA.com.