Orlando, Fla. – January 20, 2014 – Best-selling author Torey Eisenman, CEO of HobNob Orlando LLC, was recently featured as a guest on the TV show “America’s PremierExperts®.” The show, filmed in Orlando, FL, was seen on NBC, CBS, ABC and FOX network affiliates around the country.
“America’s PremierExperts®” features an interview format, with host Nick Nanton interviewing some of the best business, marketing and financial minds from around the world. Torey was one of the recent guests, discussing how her hyperlocal marketing business has expanded dramatically since 2012 and how her years as a successful entrepreneur has led her to have major success in the real estate industry.
Earlier this year, Torey Eisenman’s book, Against The Grain: The World's Leading Experts Reveal How They Achieved Positive Results in a Down Economy!, reached best-seller status on Amazon.com upon release. In 2010, she was recognized in Inc. Magazine as an “Emerging Business Leader.”
“America’s PremierExperts®” was produced by Emmy Award winning director and producer, Nick Nanton, Esq. and Emmy Nominated Producer, JW Dicks, Esq., Co-Founders of America’s PremierExperts® and The Dicks and Nanton Celebrity Branding Agency®.
Learn more about Torey at http://www.ToreyEisenman.com
About Torey Eisenman:
As a graduate of Florida Atlantic University with a degree in Marketing, Torey took her skills into the home building industry in 1991. By the time the real estate industry was ramping up in 2001, Torey had 10 years of experience in the Luxury Home Market, a general contractor’s license, and a brand new company called Benchmark Real Estate Group, Inc.
She quickly found that her success in the corporate world for 7 years was a detriment to focusing on her business. As job offers came in from various companies it was hard to branch out on her own and walk away from perceived security. As life would have it, there came a period of time when the real estate market crashed, she lost her job, and sadly lost both of her parents. It was at this low point that Torey made one of the most significant decisions of her life. During what was perhaps the worst possible time to start a real estate company, she turned these losses into strengths as she drove full throttle into starting her company.
Eisenman quickly realized that starting a business was not easy, especially in this market. It became clear that although she was very well known in production homebuilding, the general public had no idea who Torey Eisenman and Benchmark Real Estate were. Eisenman started marketing her real estate company utilizing the internet as a low cost, high reach tool for building her brand. She learned the in and outs of not only marketing online, but connecting online with prospective clients.
This proved immensely valuable considering that over 90 percent of home buyers search online for properties. Torey just couldn’t keep these online marketing strategies to herself and saw a business opportunity in helping other businesses. The next logical question for Torey became, why only real estate? She expanded her hyperlocal online marketing business to all industries and began showing businesses the profitability of not only having an online presence, but a social presence.
Learn more about Torey at www.BusinessStrategySuccess.com