25 Facebook Marketing Tips and Tricks

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.

If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence.

We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.

To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. The list is divided into three main categories depending on your goals for using Facebook:

A] Tips for Your Facebook Business Page

B] Tips for News Feed Visibility

C] Tips for Advertising on Facebook

25 Tips and Tricks for Marketing on Facebook:

A] Tips for Your Facebook Business Page

  1. Create a business Page, not a personal profile
  2. Claim your Page’s vanity URL
  3. Add a great cover photo
  4. Add a recognizable profile picture
  5. Optimize your “About” section — especially the preview
  6. Earn the “Very responsive to messages” badge
  7. Add milestones
  8. Choose a call-to-action button
  9. Create custom page tabs

B] Tips for News Feed Visibility

  1. Prioritize quality over quantity
  2. Post at the best times for your audience
  3. Post your best blog content
  4. Make sure your blog posts’ meta descriptions are complete
  5. Remove links from your post copy
  6. Post your most compelling visual content
  7. Make sure your images are properly formatted
  8. Post videos, especially live videos
  9. Use Facebook Insights
  10. Schedule posts in advance
  11. Add Facebook social media buttons to your blog and website
  12. Subscribe to Facebook’s Official Blog for future announcements from Facebook

C] Tips For Advertising on Facebook

  1. Choose the right advertising tool. (Probably the Ads Manager.)
  2. Use Audience Insights to learn about your audience.
  3. Test multiple versions of a single ad.
  4. Show Patience

What other Facebook marketing tips and tricks would you recommend for making the most of a business’ Facebook presence?

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