Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Savory Snacks Food Market


Understanding Consumer Trends and Drivers of Behavior in the Brazilian Savory Snacks Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- The Experience and Enjoyment mega-trend: A desire for Fun and Enjoyment is the primary driver of the Brazilian Savory Snacks market.
- Brazils rapidly shifting population profile is leading to demand for products meeting age-specific needs, with this desire highest in the Nuts and Seeds category.
- Brazils growing number of working women is driving demand for on-the-go products as snacks and meal replacements.
- With internet penetration rising quickly in Brazil, marketers should have a robust online and social media strategy in place.


Understanding Consumer Trends and Drivers of Behavior in the Brazilian Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Canadean have on Savory Snacks consumption volumes, with granular analysis on the extent that. degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
- Examples of international and Brazilian-specific product innovation targeting key consumer needs.

Table of Content:-

Category classification and demographic definitions
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context
A desire for low-cost options, fun and indulgent flavors, and convenience is driving Savory Snacks consumption
The Brazilian Savory Snacks market has a value of BRL6.1 billion with strong growth expected over the next five years
The Processed Snacks category accounts for the largest share of all volumes sold in the Brazilian Savory Snacks market
There were 13.1 billion Savory Snacks occasions in Brazil in 2012, with per capita consumption higher amongst Males and Tweens and Early Teens
Brazil has a higher value Savory Snacks market than some major EU nations
Despite high per capita occasions, Brazil has the smallest Savory Snacks market in terms of volume amongst the BRIC countries

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