NEW YORK – July 16, 2014 – Marketing communications agency, Lowe Campbell Ewald, announced today that it has been awarded a substantial piece of business for the U.S. Fund for UNICEF, which supports UNICEF’s work through fundraising, education and advocacy in the United States, following a competitive review. The account will be run out of Lowe Campbell Ewald’s New York office.
The scope of work consists of a full-scale branding campaign including traditional, social, digital and mobile components.
“It is an honor to be awarded the opportunity to work with the U.S. Fund for UNICEF,” said Sal Taibi, president of Lowe Campbell Ewald’s New York Office. “UNICEF’s mission to save and protect the world's most vulnerable children could not be better aligned to our mantra to create work with purpose. We are eager to begin working with the organization to advance such a noble and purposeful effort.”
The United Nations Children’s Fund, UNICEF, works in more than 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The agency was created to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. It has global authority to influence decision-makers, and works with partners to find innovative solutions to some of the biggest issues facing children.
Lowe Campbell Ewald will work with the U.S. Fund for UNICEF to maximize the brand campaign across all platforms and through the organization’s supporters, which include individual donors and board members, volunteers, corporate partners, celebrities and community organizations.
“Lowe Campbell Ewald gave us big brand ideas,” said Jose Carbonell, senior vice president, marketing and communications, U.S. Fund for UNICEF. “The combination of their strategic thinking, the strength of their creative ideas and their passion for our organization is what differentiated them from other agencies.”
New work for the U.S. Fund for UNICEF is slated to launch in the fall of 2014.
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, De’Longhi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, U.S. Fund for UNICEF, the United States Navy and Western Governors University.
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy, and education in the United States. Together, we are working toward the day when zero children die from preventable causes and every child has a safe and healthy childhood. To learn more, visit www.unicefusa.org
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