CelebrityPress™ describes the book: “The people who stand apart in the New Economy are not the ‘same old, same old.’ Stand Apart is a compilation of practical advice from authors all around the world. You can read for yourself the way that the Celebrity Experts® in this book, led by Dan Kennedy, stand apart. These are people who willingly share their knowledge and will guide and coach you to success in their fields. They have accomplished their goals and…stand apart!” Kevin O’Shea and Stephen Bosch contributed a chapter titled “Stop It! You’re Scaring Me! – Or How Apple Computer Launched Our Business.”
On the day of release, Stand Apart reached best-seller status in four Amazon.com categories - reaching as high as #2 in the “Direct Marketing” category. The book also reached best-seller status in the following categories: “Sales and Selling,” “Marketing” and “Entrepreneurship.”
BrandTruth® is a team of dedicated Brand Marketing and Retail industry veterans who use their extensive experiences in connecting with and aligning with consumers, to find powerful solutions on how to sell more effectively to them.
Stephen Bosch is the president and Managing Partner of BrandTruth. He co-founded the company in 2002 as a way of more powerfully applying his 20+ (now 30+) years of experience in appraising how some of world’s largest and most iconic brands (including P&G, NIKE, Coca-Cola, Adidas, Microsoft, HP, Apple, Nintendo, and others) connect or disconnect with their customers.
Kevin O’Shea is a co-founder of BrandTruth and he has a long and varied retail, branding and qualitative research background. Kevin’s management career spans 25+ years, allowing exposure to all levels of retail branding and product/service execution. Starting his career in the grocery and FMCG arena, he was eventually recruited by San Francisco branding pioneer ESPRIT and became an integral part of their management team. As a director and 10-year corporate officer for the trendy apparel brand, he was responsible for developing and supporting multiple programs and brand initiatives for such major retail accounts as Federated Department Stores (Now Macy’s Inc.), May Company, Dillard’s, Saks Inc., Kohl’s and Nordstrom.
After such a successful release, Kevin O’Shea and Stephen Bosch will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.
To order a copy of the book, please go to http://www.amazon.com/gp/product/0989518752/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0989518752&linkCode=as2&tag=dicksnantonag-20
The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.
Learn more about Kevin O’Shea, Stephen Bosch and BrandTruth at http://brandtruth.com/
About Celebrity Press™:
Celebrity Press™ is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping its authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Dr. Ivan Misner, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many of the biggest experts across diverse fields.
Learn more at http://www.CelebrityPressPublishing.com