New Report: Attitudes Towards Germs in UK Market- March 2014

Continued growth in sales of germ-killing products will come from giving younger people in particular more information on hygiene and germ hotspots, as well as through promoting specific products as being better for use on surfaces coming into contact with food. Brands also have an opportunity across the wider household and personal care market to increase their sales by expanding their offer in categories where antibacterial claims are less common.

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  • Hypothesis of report
  • Definitions
  • Abbreviations

Issues and Insights

  • Using fear of germs to grow market for existing germ-killing products
  • The facts
  • The implications
  • Adding value to germ-killing products to gain a competitive edge
  • The facts
  • The implications
  • Improving hygiene behaviour to stimulate future growth
  • The facts
  • The implications
  • Expanding the range of germ-killing products in undeveloped areas
  • The facts
  • The implications

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Trend Application

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