Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
“Consumer Attitudes and Online Retail Development in Australia, 2013” is the result of extensive market research covering the online retail industry in Australia. It provides the magnitude, growth, share, and dynamics of the online retail market in Australia. It is an essential tool for companies active across Australia's online retail value chain and for new companies considering entry into Australia's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Australia's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
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The Australian online retail market is expected to grow at a CAGR of 11.28% during 2012-2017, outpacing sales growth in physical retail stores, which is forecast to grow at just 3.66% during the same period.
Online expenditure is growing in Australia, so online retailers are adopting various strategies to attract consumers who currently shop online through overseas retailers.
Key Features and Benefits
· Understand the consumer behaviour and online trends in Australia.
· Understand which products will be the major winners and losers in the coming years.
· Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Key Market Issues
Online shoppers currently prefer overseas retailers over domestic retailers
· Sales of online grocery are on rise. Time bound Australian consumers have increasingly been buying groceries online, despite higher prices and the addition delivery charges, when compared to traditional stores.
· M-commerce is gaining widespread popularity in Australia. Convenience is the prime factor driving online sales through mobile devices.
· Traditional retailers have understood the importance of the online retail channel, and are expanding their businesses by entering the online channel.
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Major points from Table of contents (http://bit.ly/1hIPQKo) are listed below:
List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales
Figure 2: Total Internet Users and Penetration, 2007-2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: M-commerce in Australia
Figure 5: Click and Collect Service in Australia
Figure 6: Omni channel Retailing in Australia
Figure 7: Australia Online vs. Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 8: Australia Online Sales vs. Global Average (% of Total Retail)
Figure 9: Australia Online Sales vs. Asia Pacific Countries Average (% of Total Retail)
Figure 10: Australia Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 11: Australia Retail Sales and Forecast (AUD bn) by Channel Group, 2007-2017
Figure 12: Australia Retail Sales, Online vs. Offline, 2012
Figure 13: Australia Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 14: Australia Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 15: Appliances Online - Use of Online Space
Figure 16: Appliances Online - Use of Images in Product and Brand Categorization
Figure 17: Appliances Online - Product Filter and Thumbnail View
Figure 18: Product Information Page
Figure 19: ABC Shop - Website Overview
Figure 20: ABC Shop - Website Overview
Figure 21: ABC Shop - Website Overview
Figure 22: Sneaking Duck - Home Page
Figure 23: Shoes of Prey - Design Interface
Figure 24: The Triangulated Market Sizing Methodology
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