US Seasonal Vacation Research and Trends 2014

Most up-to-date research on "Seasonal Vacation Trends - US - June 2014" to its huge collection of research reports.

The explosive growth of peer-to-peer sites for renting or sharing homes, cars, and even meals has shaken up the hospitality industry, as hoteliers look over their shoulder at services such as Airbnb, HomeAway, HomeExchange, and Couchsurfing. While peer-to-peer services will continue to play a role in dampening prices at the lower end of the hotel market, they are unlikely to gain substantial share of the total accommodation market. The sharing economy will help to meet growing demand for authentic and local seasonal vacation experiences, potentially benefiting the vacation market as a whole.

Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms

Executive Summary

The market
Figure 1: Total US consumer expenditure and fan chart forecast of vacations and tourism at current prices, 2008-18
Market drivers
Figure 2: Consumer confidence, traveler sentiment, unemployment, annual averages, 2000-13, January-April 2014
Growth in senior population to drive increased vacationing
Technological innovations transforming travel
The consumer
Who is the seasonal vacation traveler?
Figure 3: Any vacations taken within the past 12 months, by seasons, by race/Hispanic origin, March 2014
Summer is primary vacation season
Figure 4: Vacations taken within the past 12 months, seasonal vacation plans for the next 12 months by seasons, March 2014
Travelers go farther in winter, stay longer in summer
Figure 5: Duration of seasonal vacations, by seasons, March 2014
Summer most popular time for travel with family
Figure 6: Vacation companions, by seasons, March 2014
Summer vacations mostly kid-friendly
Figure 7: Vacation types, by seasons, March 2014
Moms are primary vacation planners
What we think

Issues and Insights

Will the growth of the sharing economy transform the vacation market?
The issues:
The implications:
Is the middle-class squeeze hurting travel providers?
The issues:
The implications:
Do vacationers really want time to unplug?
The issues:
The implications:

Trend Applications

Trend: Who Are the Joneses?
Trend: Rebirth of Cities
Trend: Prepare for the Worst

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