Mobile Value-added Services (VAS) Market - Global Trends and Forecast to 2018

Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

Analysts forecast the Global Mobile VAS Market to grow at a CAGR of 10.62 percent over the period 2013-2018.

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

  • Revenue generated from mobile VAS apart from voice communication services
  • Revenue generated from mobile messaging services and mobile internet services
  • In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
  • In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
  • Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
  • Revenue share of the stakeholders in the Global Mobile VAS market
  • In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
  • In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

The Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions

  • Americas
  • APAC
  • EMEA

Key Vendors

  • America Movil
  • Apple
  • AT&T
  • BlackBerry
  • CanvasM Technology
  • Comviva Technology
  • Google
  • InMobi
  • KongZhong
  • OnMobile
  • One97 Communications

Other Prominent Vendors

  • ACL Wireless
  • ADG Online Solution
  • Adnear
  • Affle
  • Ahoy Telecom
  • Air2Web
  • Airhub Technologies
  • Airvoice Infocomm India
  • Altruist Technologies
  • Amazon App Store
  • Apalya Technologies
  • Astute Systems
  • Atom Technologies
  • Bay Talkitec
  • Bharti Airtel Ltd.
  • Bubble Motion
  • Buongiorno Digital Innovation India
  • BuzzCity
  • Cellent
  • Comviva Technology
  • Coruscant Tec
  • DigiVive
  • Etisalat
  • Frozen Digit Technologies
  • Gemalto
  • Geodesic
  • GoBindas Entertainment
  • Handygo Technologies
  • Hoopz Planet Info
  • Hungama Digital Media Entertainment
  • i2i telesource
  • Idea Brahma Consulting
  • IMImobile
  • India Games
  • Intersec
  • Jinny Software
  • July Systems
  • Jump Games
  • Kirusa
  • Lumata
  • LocationGuru Solutions
  • Mauj Mobile
  • Mobilecomm Technologies India
  • mChek India Payment Systems
  • Mobile2win India
  • eMahatva Technologie
  • Mobio Networks
  • MobiPorter Solutions
  • mobiShastra Technologies
  • mobiSolv
  • MobME Wireless Solutions
  • Mogae Digital
  • Moveo Systems
  • MXit Lifestyle
  • Nazara Technologies
  • Netcore Solutions
  • NetXcell
  • Nokia
  • Onyx Mobile
  • Opera Software
  • Oxigen Services
  • PayMate India
  • Pyro Networks
  • RealNetworks
  • Rishtey Database
  • Roamware
  • ROK Global
  • SMSCountry Networks
  • Spice Digital
  • Tapjoy
  • Tata DoCoMo
  • Telenity
  • Unisys Infosolutions
  • ValueFirst Digital Media
  • Verse Innovation
  • Vibes Media
  • Voicetap Technologies
  • vRock Mobile Communication
  • VivaConnect
  • Webaroo Technology
  • Zenga Media

Market Driver

  • Increased Adoption of Smartphones and Tablets

Market Challenge

  • High Bargaining Power of Communication Service Providers

Market Trend

  • Increased Adoption of Location-enabled Mobile VAS

Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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