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The Conservation Alliance Backyard Collective Returns to Santa Barbara

Santa Barbara, Calif. (March 26, 2014)The Conservation Alliance kicked off its 2014 Backyard Collective season last week in Santa Barbara. On Thursday, March 20, The Conservation Alliance and local member companies teamed up with Channel Islands Restoration to organize a day of environmental stewardship activities in the San Marcos Foothills Preserve.

More than 150 volunteers came together to work alongside other member company employees from Patagonia, Deckers Outdoor, Horny Toad, and REI. Volunteers worked on the removal of invasive species and habitat restoration at two different locations in the San Marcos Foothills Preserve.

Following the stewardship work, Conservation Alliance grantees, including Environmental Defense Center, Los Padres ForestWatch and California Wilderness Coalition, teamed up with local organizations Santa Barbara Mountain Bike Trail Volunteers and Santa Barbara Channelkeeper for a lunch-time volunteer fair and to present additional information to the member company employees.

“Deckers is pleased to collaborate with our fellow outdoor companies Patagonia, Horny Toad, and REI through the Backyard Collective event,” said Mark Heintz, Director of Corporate Responsibility and Sustainability for Deckers Outdoor Corporation and current board member of The Conservation Alliance. “I think we all recognize the importance of this work for future generations as well as for the simple business fact that our customers use our brands’ products in these open space and wilderness areas.”

Gordon Seabury, CEO of Santa Barbara-based Horny Toad, stated, “We are fortunate to live, work and recreate in such a beautiful and environmentally rich place. We appreciate being part of the great cluster of Conservation Alliance member companies and local grantees. Our team always looks forward to the annual Backyard Collective as the opportunity to connect with each other, the other member companies, grassroots groups and the local environment. Working outside and getting our hands dirty in a conservation project is one of the best ways to start the day.”

“Patagonia is excited to be partnering with other local outdoor companies, all members of the Conservation Alliance, to restore and protect local habitats,” said Hans Cole, Environmental Campaigns and Advocacy Manager at Patagonia, and Conservation Alliance board member. “This event gives us a unique opportunity to put our citizen activism beliefs into action. We’re so glad we can give employees volunteer hours to participate and give back to the community and environment.”

The Conservation Alliance is a group of outdoor industry companies that fund conservation organizations. The Alliance launched the Backyard Collective Program in 2008 to bring together member company employees and local grantees for a day of environmental action. These events allow us to get out of the office and get our hands dirty; doing good work to preserve and protect the open spaces in our own backyards. In addition to Santa Barbara, The Conservation Alliance will organize Backyard Collective events this year in Seattle, Bend, Portland, San Francisco, and Boulder, Colo.

For more information about this event, please contact events coordinator Brook Hopper at brook@conservationalliance.com, or call 805.340.5034.


About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed close to $13 million to grassroots conservation groups throughout North America.  The results of our funding have been remarkable.  Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see:  www.conservationalliance.com.

Media Contact:
Julie Evans
Verde Brand Communications
970.259.3555
julie@verdepr.com