keyboard_arrow_up

US Color Cosmetics Industry Share and Research 2014

Most up-to-date research on "Color Cosmetics - US - July 2014" to its huge collection of research reports.

The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.

Browse Detail Report With TOC @ http://www.researchmoz.us/color-cosmetics-us-july-2014-report.html

Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19
Market factors
Figure 2: Use of color cosmetics, by household income, April 2014
Segment performance
Figure 3: Total US retail sales of color cosmetics, segmented by type, 2012 and 2014
Key players
Figure 4: MULO sales of the top five mass market color cosmetics companies, rolling 52 weeks 2013 and 2014
The consumer
Lip make-up and mascara are most used products
Figure 5: Use of color cosmetics, April 2014
Women seek long-wearing, lightweight facial cosmetics
Figure 6: Top five benefits sought when selecting facial cosmetics, April 2014
Volumizing ranks as most important mascara benefit
Figure 7: Top five benefits sought when selecting mascara, total respondents and 18-24 age group, April 2014
Women want lip products that moisturize and are long-wearing
Figure 8: Top five benefits sought when selecting lip cosmetics, total respondents and 18-24 age group, April 2014
What we think

Issues and Insights

Mass market is struggling
The issues
The implications: Leverage technology, creative retailing
Multi-benefit products stealing share from foundation, skincare
The issues
The implications: Offer spectrum of coverage, highlight new usage occasions
Shoppers seek different benefits depending on product, lifestage
The issues
The implications: Implement targeted marketing efforts, customize product offerings

Browse Reports in Personal Care @ http://www.researchmoz.us/personal-care-market-reports-132.html

Trend Application

Trend: Secret, Secret
Trend: Non-Standard society
Trend: Make it Mine

Market Size and Forecast

Key points
Sales and forecast of color cosmetics
Figure 9: Total US sales and forecast of color cosmetics, at current prices, 2009-19
Figure 10: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 2009-19
Future looks solid for color cosmetics
Figure 11: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19
Forecast methodology

Market Drivers

Key points
Wealth disparity benefits both prestige and budget brands
Figure 12: University of Michigan’s index of consumer sentiment (ICS), 2007-14
Figure 13: Use of color cosmetics, by household income, April 2014
Trend-driven nature of category drives market
Technology impacts how women interact with make-up

Related Report
Global and China Thermometer Industry 2014 Market Research Report
The report firstly introduced Thermometer basic information included Thermometer definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Thermometer industry policy and plan, Thermometer product specification, manufacturing...

Global and China Translucent soap Industry 2014 Market Research Report
The report firstly introduced Translucent soap basic information included Translucent soap definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Translucent soap industry policy and plan, Translucent soap product specification,...

About ResearchMoz

ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
 
For More Information Kindly Contact:
Email: sales@researchmoz.us