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Turkey Professional Hair Care Market-Professional Hair Care Products Market In Turkey To Reach $109.2 Million Mark By 2020

The report “Turkey Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the Turkey Professional Hair Care Market with an analysis and forecast of the market size.

Browse Market Data Tables, Figures spread through 53 pages and in-depth TOC on “Turkey Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.

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Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. The global professional hair care products market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. The professional hair care product market in Turkey is estimated to grow at a CAGR of 7.23% to reach $109.2m by 2020.

Turkey is an emerging economy with GDP estimated to be valued at $1103 billion by 2020, growing at a CAGR of 3.5% through 2015-2020. With rising disposable income, the spending on cosmetics and personal grooming is set to increase and push demand for professional hair care market in Turkey. Major metropolitan cities such as Istanbul, Ankara, Izmir, Bursa, Adana and Gaziantep account for 40% of Turkey’s population. Hair salon chains such as Makas Kuafor, Vassago Hair designers and Erdem Kiramer have emerged in Istanbul and Ankara due to the high concentration of the population. These salon chains attract the attention of local inhabitants and the visiting tourist population as well.

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Hair coloring products have the highest share in the market; bleaches are widely used to lighten the hair color. Shampoo and conditioning products are expected to record the highest market growth rate over the next five years as a result of rise in demand for hair treatment services. Hair straightening services are witnessing meager demand in Turkey due to the growing awareness about the harmful chemicals used in the products. However, Turkish women prefer long, curly hair and often go for hair perming services.

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Following are the top 5 players/companies offering professional hair care products in Turkey:

  •      L’Oreal Group
  •      Procter & Gamble Co.
  •      Henkel AG & Co.,KGaA
  •      Adnan Akat Kozmetik
  •      Neva Kozmetik

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L’Oreal Group is the key player in the professional hair care products market with its top professional brands in Turkey such as L’Oreal Professionnel, Matrix, Redken and Kerastase. Wella Professional, Schwarzkopf Professional, Adnan Akat Kozmetik and Neva Kozmetik are other popular brands in Turkey. In 2014, top 5 companies accounted for over 50% share in the Turkish Professional Hair Care Products Market. Majority of the international brands such as Schwarzkopf Professional, Landoll, Tibolli, Selective, Davines and others are present in the market through distributors.

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