XINNIX Selects Arketi Group to Create New Message, Brand

ATLANTA– April 28, 2014 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by XINNIX, the leading provider of mortgage sales and leadership training, to create a new brand identity. The company is expanding its offerings to meet market demand for different training regimens including new digital offerings. Creating a brand that reflected the new XINNIX was critical to ensure its ongoing success.

XINNIX’s initial engagement with Arketi included defining the appropriate value proposition for the constantly changing mortgage market. XINNIX’s training programs not only provide participants with techniques to increase production, but leaves them excited about having the tools to generate more sales. Based on the successful new messaging, Arketi created a brand identity including a new website and a complete redesign of their collateral strategy, including a corporate brochure, product offering pieces, email templates and trade show materials.

“Before Arketi stepped in we felt our brand, including our website, was no longer an accurate reflection of our business and the array of services that we offer mortgage organizations,” said Casey Cunningham, founder and CEO of XINNIX. “From the beginning, Arketi had a good grasp of our industry and was able to successfully create a modern and more efficient website that has truly delivered results. Our new brand identity is being noticed in the marketplace.”

Since more of its business is moving to online training programs, XINNIX needed an all-in-one site that was easy for both clients and staff to use. Arketi built a responsive website that works with any desktop or mobile device, and integrated the site with an ecommerce engine that makes access to online training solutions easy.

“We are very pleased with the success that XINNIX has seen since the re-launch of their website,” said Sami Jajeh, principal at Arketi Group. “They came to us with a website no longer adequate for their needs and not delivering the sales they desired. We have been able to help them accelerate growth. In its first two months, new visits to the website have increased by 51 percent, while time spent on the site has increased by 52 percent.”

Visit to view XINNIX’s new message and rebranding in action.


XINNIX, founded in 2002 and headquartered in Atlanta, provides mortgage loan officers and sales managers with proven, comprehensive training programs designed to enhance sales productivity, manager effectiveness and company profitability. Their metrics of success are off the charts, such as 27 managers recruiting over $500M in 90 days as a result of attending the Recruiting Workshop. The XINNIX team trains mortgage professionals in retail origination, executive leadership, business development, wholesale origination, and mortgage operations. Learn more about XINNIX by calling (678) 325-3500 or visiting the company’s website at

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Intradiem, mBlox, PMG, Travelport and Xerox. For more information, call 404-929-0091 ext. 202 or visit