The premier association representing timeshare owners across the United States, has engaged Perspective Group to increase awareness of the National Timeshare Owners Association (NTOA) and provide extended reach for educational content through its INTUITION Brand Marketing service.
NTOA proactively seeks opportunities to promote the timeshare industry's continued growth and positive public image, whist giving a united voice to the nearly 8 million timeshare owners in the United States. Through a carefully planned public relations program, NTOA emphasizes the need for consumers to have all the tools they need in order to make wise choices regarding timeshare purchase and timeshare use.
INTUITION is a brand marketing service that uniquely combines enterprise-level social media monitoring, brand reputation management and competitive analysis with original content creation, PR services and content syndication. This service will now play a major roll in NTOA’s public relations program, enabling them to reach larger audiences whilst tracking their efforts and gaining valuable insights into consumer perception of the association, the various timeshare products, and the timeshare industry as a whole.
In addition to monitoring the efforts of NTOA, the INTUITION service will also be gathering data on all publicly available conversations about timeshare that appear online, and providing deep analysis of this data to understand the balance between the successes and the challenges the timeshare industry and timeshare owners are facing today. This data will help NTOA to keep their educational program and materials relevant and provide valuable and timely information to timeshare owners and prospective buyers.
“Our staff commonly uses the internet to perform research on variety of timeshare topics. With INTUITION's unique dashboard filters, the NTOA can now monitor, retrieve and analyze information for the timeshare community as it happens. Getting timely information into the hands of our members when and where they need it, will add great value to NTOA membership,” says Gregory Crist, Chairman & CEO, National Timeshare Owners Association.
Perspective Group is the leading independent PR & Multimedia company globally for the timeshare and vacation ownership industry, producing regional trade magazines for North America, Latin America, Europe Middle East & Africa, and Asia Pacific as well as a digital consumer publication. Perspective Group also hosts the annual Global Networking Expo also known as GNEX Conference which brings together senior level timeshare industry executives from across six continents to network and debate pertinent issues affecting the industry.
Perspective Group’s INTUITION Brand Marketing service was official launched at the GNEX 2013 Conference in Beverly Hills, California in February 2013 and quickly attracted an already impressive portfolio of clients. It provides a highly customizable and incredibly powerful service for companies looking to increase their brand visibility, better understand their customers, improve their brand reputation and much more.
“It is a pleasure to be working with NTOA and knowing that the incredible data we are collecting about the timeshare industry and community can used to proactively help consumers and the brand image of the industry through their educational program.” Says Paul Mattimoe, President & CEO, Perspective Group.
INTUITION currently tracks and analyzes more than 300,000 brand mentions per month for its clients, which include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits, value and usage of timeshare ownership through information and educational programs. We are dedicated to working with consumers and the timeshare community to encourage timeshare usage, educate the public on the benefits and responsibilities of timeshare ownership and insure a better timeshare experience for everyone. For more information visit http://www.nationaltimeshareownersassoc.com/
Operated by Perspective Group, the leading independent PR & Media company globally for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com