US Cookies and Crackers March 2014 Report Available At

Less than 10% of cookie and cracker buyers look for gluten-free varieties. While gluten-free developments attract attention due to new product innovation, at this point, this feature does not make or break cookie or cracker purchase.

Table of Content Scope and Themes
What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Executive Summary
The market Cookie sales grow 17%, crackers 19% from 2008-13 Figure 1: Total US retail sales and forecast of cookies, at current prices, 2008-18 Figure 2: Total US retail sales and forecast of crackers, at current prices, 2008-18 Market segmentation Standard products make up majority of sales Figure 3: Total US retail sales of cookies and crackers, by segment, at current prices ($millions), 2013 (est.)

Full Report @

Innovation Top five claims similar among cookie and cracker launches Figure 4: Cookie and cracker launches, by top six claims (overall), 2009-14* Leading companies Mondel─ôz represents 37% of sales of cookies and crackers Figure 5: MULO sales of cookies and crackers, by top five leading companies, rolling 52 weeks 2012 and 2013 The consumer Cookies and crackers meet the needs of snackers, also work as indulgences Figure 6: Cookie and cracker usage occasion, top six (overall), January 2013 What we think
Issues and Insights
How does health factor into cookie and cracker purchase? Issues Insight: Health attributes of interest differ between cookies and crackers How do cookie and cracker consumption occasions differ? Issues Insight: Keeping a range of products available across both categories will be important to appealing to the greatest number of consumers How do cookie and cracker buyers feel about store brands? Issues Insight: Cookie and cracker buyers appear open to store brands
Trend Application
Trend: Minimize Me Trend: Transumers Mintel Futures: East Meets West

All Latest Market Research Report @

For More Information Kindly Contact: