01 July 2014: Jägermeister, the 7th largest premium spirit in the world is proud to introduce Jägermeister SPICE, the first full strength product extension from the Jägermeister brand in 79 years - offering a new take on an iconic blend.

Hitting Australian shelves in July 2014, Jägermeister SPICE is the perfect winter drink to warm up the night with friends and is best served neat in a tumbler, or as a shot at room temperature in order to allow the unique flavors to shine through. 

A twist on the original, this new innovation has been crafted by Jägermeister’s master distillers and uniquely combines smooth vanilla and spicy cinnamon, creating a warm, rich and complex taste experience. Crafted and inspired by the iconic Jägermeister recipe of 56 different herbs, blooms, roots and fruits, SPICE boasts a complex taste as a result of sourcing the finest ingredients from around the world, a lengthy maceration process and 380 quality checks during the production process.

Senior Brand Manager of Jägermeister, Michael Bouda says: “We’re really excited to launch SPICE to the Australian market, as it is our first full strength product extension in 79 years. Jägermeister is a brand rich in history, quality and emotional sentiment. The product was developed to help forge strong connections and bonds with mates and Jägermeister SPICE really encapsulates this bonding and continues our story.”

Jägermeister SPICE is lighter in colour than the original and presented in a brown tinted version of the iconic and world renowned Jägermeister bottle – it’s a true remix of the classic.


For all media enquiries please contact Klick Communications: Alana Theodor / 0420 525 556 / or Sally Crampton 0428 555 080 /

Notes to Editors

As a seasonal drink, Jägermeister SPICE will be available in selected outlets across Australia in limited quantities on July. The price is the same as Jägermeister.

About Jägermeister Spice

Jägermeister SPICE is product of Mast-Jägermeister company and in Australia is distributed by Brown-Forman Australia.