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Insurance Competitor Profile Report Identify Comparative Strengths and Weaknesses of Sainsbury's Insurance Business

"Insurance Competitor Profile: Sainsbury's" explores Sainsbury's brand power within the context of Sainsbury's Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsbury's insurance business.

Complete Insurance Competitor Profile: Sainsbury's Report Available @ http://www.rnrmarketresearch.com/insurance-competitor-profile-sainsburys-market-report.html.

DISCOUNT OFFERS:

Single User Copy AVAIL 15% Discount

Corporate License Copy AVAIL 25% Discount

(These offers are valid from 7th June 2016 to 1st July 2016)

Key Findings

Sainsbury's Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance. Sainsbury's Bank's insurance advertising has declined quite dramatically in the last couple of years.

Sainsbury's is a retailing giant and the UK's second-largest supermarket brand. As with rival Tesco, Sainsbury's Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury's remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.

Buy Single user copy of report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=516213 and Get 15% Discount on this report (Offer is valid from 7th June 2016 to 1st July 2016).

Reasons To Buy

Gather insight into where Sainsbury's Bank is performing strongest by insurance product and purchasing method.

Identify the comparative strengths and weaknesses of Sainsbury's insurance business and the opportunities or threats emerging as a result.

Table of Contents

Sainsbury's: A Snapshot
Insurance Products
Marketing and Strategy

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