What are Main Drivers Behind the Increasing Event Management Software Market?

Continuously increasing spending on events and meetings, proliferated smartphone users, and cloud platform are three main drivers behind the increasing event management software market. Furthermore, social media is doing commendable job in enhancing the event leads. The market involves a large number of vendors providing dedicated solutions such as Cvent and Active Networks. However emergence of small players and app providers are making this market quite competitive. Further, the declining cost of the software are posing indefinite threat to the vendors in this market

With the evolving landscape of meetings, conference, webinars, and other events across entire industry verticals, event planners are coming up with the tools to cater the unmet needs of organizing event in the best possible manner. The event management software market is completely driven by the rising expenditure on meeting and events globally. Additionally, increase in smartphone users has also restructured the shape of this market. Furthermore, cloud based solution has gained significant traction in recent years, the demand is accelerating due to its cost-effective and real-time solutions along with improved operational efficiency features of the platform.

Recently Marketsandmarkets conduct a study on event management software market, which defines and segments the event management software market into various sub segments with in depth analysis and forecasting of revenues. Report also identifies restrains of event management software market with insights on trends and opportunities

Browse 76 market tables and 44 figures spread through 154 pages and in-depth TOC on "Event Management Software Market by Software Type (Event Registration, Venue Management, Marketing, Planning, Analytics, Ticketing), & by Organization Size (Corporate, Government, 3rd Party Planners, Education) - Global Forecast to 2019"
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With the increase in the number of meetings, inductions, conferences, exhibitions (MICE), event organizers are trying to implement best-in-class technology that can handle the entire event lifecycle from planning to implementation. Thus event organizing companies are re-evaluating their systems and processes with the new level of scrutiny. Rapid return on investment is the major factor which is insisting event organizers to implement event management technology platform.

The major forces that have fueled the growth in this market are the proliferation of smart phones, increase in the meeting spending, social media user platform, integration of solutions and most importantly cloud platform.

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The MarketsandMarkets report outlines the key trends that will shape the event Management Software industry. The report is segmented into various event management software solutions, services, deployment, types and regions. The event management software report analyses global adoption trends, future growth potential, competitive outlook, event management software value chain, and the best practices in this market.

This report speaks about the expected market size for the various event management software involved in the event operations, procurement and technology. It also highlights the revenue potential of the various implementation and deployment services, support services, and training and education services offered by event management software vendors. It consists of the opportunity analysis of various types of event management software solutions such as payment processing software, online registration software, venue management software, event marketing software, event analytics software and many more. The report analyzes market sizes and revenue forecasts across different regions such as North America (NA), Asia Pacific (APAC), Europe, Latin America (LA), and Middle East and Africa (MEA).Further, the detailed analysis of the key industry players have been done to provide the insight on their product and services, strategy, and recent developments associated with event management software market.

MarketsandMarkets forecasts that the global event management software market is expected to grow from $5.10 billion in 2014 to $7.78 billion by 2019. This represents an estimated Compound Annual Growth Rate (CAGR) of 8.81% from 2014 to 2019. In the current scenario, North America is expected to be the largest market on the basis of spending and adoption of event management software.

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