Tequila Market Research and Analysis Report to 2019

Tequila is made from the blue agave plant found in Mexico. According to Mexicans, agave can be grown only in the following regions: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave used in the preparation of 100% tequila is grown only in the state of Jalisco in Mexico.

The analysts forecast global tequila market to grow at a CAGR of 3.55% and 3.01% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report

This report covers the present scenario and growth prospects of the global tequila market for 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of tequila and liters of tequila consumed.

The market size is calculated in two ways:

  • By revenue (it includes all the taxes and duties imposed by governments)
  • By volume (it includes on-trade and off-trade sales)

The market is further divided on the basis of following product categories:

  • Value
  • Premium
  • High-end premium
  • Super premium (it also includes ultra-premium)

The report also presents the vendor landscape and a corresponding detailed analysis of the four major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large. It also outlines the key trends that will contribute to the growth of the global tequila market during the forecast period.

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Key vendors

  • Beam
  • Brown Forman
  • Cuervo International
  • Patron Spirits

Other prominent vendors

  • Aha Yeto
  • Camino Real distillery
  • Cia Tequilera Los Valores
  • Hacienda La Capilla
  • Juarez Tequila
  • Pernod Ricard
  • Proximo Spirits
  • Sierra Tequila
  • Tequila Cazadores
  • Tequila Corralejo
  • Tequila Quiote
  • The Blue Nectar
  • World Food And Bev Group

Key market driver

  • Rise in demand for premium tequila

Key market challenge

  • Rise in prices of raw materials

Key market trend

  • Growing adoption of organic tequila

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

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