Women’s Apparel Retailer Opens its Latest Store in its Largest Market, Florida

BOULDER, Colo. (Oct. 6, 2014) Fresh Produce, a leading apparel brand for women, announces that it will open its twenty-eighth company-owned store in Delray Beach, Fla. The store, set to open in early October, will be located at 401 East Atlantic Avenue, Delray Beach, Fla.

 “Fresh Produce clothing has had a strong presence in the Delray Beach area since the 1980s at Dock Square Clothiers. Owner Brian Powell and his team have done a wonderful job of introducing the brand to the community,” says Mary Ellen Vernon, Founder and Chief Brand Officer of Fresh Produce. “Everything about this location aligns beautifully with the spirit of Fresh Produce from the vibrant colors to the calm, casual feel. We’re thrilled to be able to expand our footprint in the area and open our doors in our new Florida beach home.”

 The Delray Beach location is the thirteenth in Florida, further solidifying the state as the largest market for Fresh Produce Clothing stores. It is also the second company store in Palm Beach County, Fla. following the success of Fresh Produce in West Palm Beach 20 miles north. Fresh Produce will continue to be sold at Dock Square Clothiers located a half mile east on East Atlantic Avenue.

 “Fresh Produce clothing has always been a great success in our store as Delray residents and visitors alike gravitate toward vibrant colors and coastal-inspired prints, two elements that Fresh Produce really stands out for,” says Brian Powell, owner of Dock Square Clothiers. “We’re looking forward to the brand expanding its presence in this market as we’re well-positioned to complement each other as we continue to support the brand in our store and Fresh Produce continues to grow.”

 The new location will also broadcast Radio in Color, an Internet radio station produced in collaboration with RFC Media that streams a combination of brand-reflective music and interviews with Mary Ellen Vernon. These interviews contain reflections on her personal experiences and thoughts through discussions about color, Fresh Produce’s roots and inspiration behind the Fresh Produce brand.

 Fresh Produce began as an idea that evolved into a lifestyle for all women who want to enjoy vibrant colors, season-less prints and effortless style all year round. 30 years later, Fresh Produce continues to grow through the addition of new styles and continuous enhancements to the online experience.

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 About Fresh Produce Holdings, LLC

Fresh Produce designs, develops and markets women’s apparel and accessories.  Since 1984, the Fresh Produce® brand has delighted women with inspiring color, vibrant prints and stylish comfortable clothing.  The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation.  The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live.  The Fresh Produce line is available at 26 Company stores, online at and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean.  Fresh Produce is headquartered in Boulder, Colorado, with production and fulfillment facilities located in Gardena, California.