The report titled “Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-2019)” provides an in-depth analysis of global sanitary protection market with regional focus on major markets such as Europe (Eastern & Western), North America, Asia and Latin America. The report assesses the sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France, Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18). Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J), Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.
- Europe (Western Europe & Eastern Europe) – The UK, France, Germany, Italy
- North America – The US
- Asia – India and China
- Latin America
- Procter & Gamble (P&G) Healthcare
Johnson & Johnson (J&J)
- Energizer Holdings, Inc.
Complete report available at http://www.marketreportsonline.com/350110.html.
Feminine hygiene is a collective term used for description of personal care products used by women during menstruation, menstrual discharge, and other bodily functions related to the vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent products designed for absorption or collection of menstrual blood. Sanitary protection industry can be broadly classified into three main categories – sanitary pads, tampons and menstrual cups. Sanitary pads being most widely used method for menstrual management are available in many verities with different absorbency levels and sizes. Most popular ones are regular, maxi and ultra-thin pads.
Sanitary protection being indispensable necessity product is extensively used throughout the world by women in the age-group of 15 to 49 years. With increasing health consciousness and awareness, adoption of feminine hygiene products is increasing in lesser privileged economic segments too.
The growth of sanitary protection market is driven by urbanization and increasing hygiene awareness, rise in menstruating population globally and investments by the global hygiene companies in the Asian countries. However, growth of sanitary protection still remains under-penetrated in major part of developing and undeveloped nations around the world. Major trends prevailing in the market are the increasing number of mergers and acquisitions taking place, demand for nonwoven fabric napkins and growth in use of tampons during menstruation.
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Major points from List of Tables & Figures:
List of Tables
Table 1: Market Channels for Sanitary Napkins in Major European Nations
Table 2: VAT Rates on Sanitary Napkins in India
Table 3: J&J and P&GHH Feminine Hygiene Business Comparison, FY09-FY13 (US$ Millions)
Table 4: China Sanitary Pads Market Brand Analysis (2013)
Table 5: The US Feminine Hygiene Market Share by Brand, 2010 & 2013
Table 6: Potential areas of risk in sanitary products
Table 7: Recent Deals in Global Feminine Hygiene Market
Table 8: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 9: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 10: Key Product Categories in P&G’s Global Business Units
List of Figures
Figure 1: Sanitary Protection Industry Classification
Figure 2: Global Feminine Hygiene (Sanitary Protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 3: Global Feminine Hygiene Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 4: Global Feminine Hygiene (Sanitary Protection) Market Share (Volume) by Geography (2013)
Figure 5: Global Feminine Hygiene (Sanitary Protection) Per Capita Consumption by Geography (2013)
Figure 6: Personal Care Market Share by Value in Europe (2013E)
Figure 7: Feminine Care Product Market Share by Category in Europe, 2009-11 (US$ Millions)
Figure 8: Sanitary Pads Market Share by Nations in Europe (2011)
Figure 9: Feminine Care-Tampons Market Share by Nations in Europe (2011)
Figure 10: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 11: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion units)
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