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UK Washers and Dryers Industry Trend 2014

Most up-to-date research on "Washers and Dryers - UK - June 2014" to its huge collection of research reports.

There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices.


So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.

Table of Content

Introduction

Definitions
Excluded
Abbreviations

Executive Summary

The market
Figure 1: Consumer spend on laundry appliances, 2009-19
Figure 2: Sales of laundry appliances, by type, 2013
Market factors
Companies, brands and innovation
Figure 3: Manufacturer shares of washing machines, by value, 2013 (est)
Retail distribution
Figure 4: Washers and dryers, estimated distribution, by value, 2013 (est)
The consumer
Figure 5: Household ownership of washers, washer dryers and tumble dryers, 2012-14
Figure 6: Purchases of washers, washer dryers and tumble dryers in the last three years, April 2014
Figure 7: Spend on last washer, washer dryer or tumble dryer purchased in the last three years, April 2014
Figure 8: Responsibility for doing the laundry, April 2014
Figure 9: Ownership of washer and dryer brands, April 2014
Figure 10: Correspondence Analysis, Washers & Dryers, April 2014
Figure 11: Features of the next washing machine that interest people, and that they would pay more for, April 2014
What we think


Issues and Insights

How much shopping for washers and dryers will go online?
The facts
The implications
Will we begin to see a shift from owned to ‘rented’ laundry appliances?
The facts
The implications
Should washing machine marketing be aimed at women in the future?
The facts
The implications

Trend Application

Trend: Green and Lean
Trend: Prove It
Trend: Cam Cam

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