Strategic Communications Group (Strategic) and VorsightBP today announced that they have formed a co-marketing agreement that involves collaborating on behalf of clients through the integration of content marketing, social media and digital promotion with a top of the funnel approach to sales activities.
“Instead of introducing yet another ‘consultative’ model for the bottom of the sales funnel that presumes you have an appointment with a decision maker, VorsightBP has research to show that the quickest and most lucrative path to results is paying attention to the top of the sales funnel," said Steve Richard, founder and managing partner at VorsightBP. "We are very excited to work with Strategic to bring the best practices in outbound prospecting and inbound lead qualification to clients so that they can fill their sales pipelines with high quality opportunities that have a higher probability of closing."
Marc Hausman, president and CEO of Strategic, explained, "Marketers often lament about leads sitting unattended in a sales rep’s Email inbox or CRM for days…weeks…even months. This lack of action is often attributed to discomfort by the sales team when it comes to initiating dialogue and discussion. We are excited about our relationship with VorsightBP and the opportunity to arm clients with highly effective top of the funnel sales solutions."
Strategic and VorsightBP will participate in a joint 30-minute webinar entitled, “Filling the Sales Funnel: Focus on the Top to Raise Your Bottom Line”, on Tuesday, December 16th at 11:30am EST. Click here to learn more and register.
About Strategic Communications Group
Through the alignment of content marketing and social media participation with a client’s sales goals, Strategic Communications Group (Strategic) delivers a high value – and measurable – return on investment for growth oriented companies in the technology, telecom, information security, healthcare and financial services industries.
Our unique approach and methodology helps companies like yours identify sales leads, cultivate prospect relationships and close deals.
Strategic’s clients include global brands such as Blue Coat Systems, British Telecom (BT), FireEye, Intelsat, Juniper Networks, NetApp and Polycom, as well as fast growth mid-market companies like Fuel Education, immixGroup, and Iron Bow Technologies.
The mission of VorsightBP is to provide sales training based on science to fix the top of the funnel for sales reps and managers. Whereas most sales training companies presume you have an appointment, VorsightBP focuses on how to fill the top of the funnel with high quality opportunities produced through prospecting and lead qualification.
Click here for a full list of VorsightBP’s clients.