Rheology Modifiers Market to Rise Due to Demand From Paint and Coatings Industry

The report " Rheology Modifiers Market: By Composition (Leveling Agents, Pour Point Depressants, Flow Promoters/Thinners, Thickener/Gelling Agents, Thixotropic Agents); By Type (Non-ionic Associative, Acrylic, Hydrated, Clays); By Application (Paints & Coatings, Personal Care, Rubber & Plastics, Chemical, Pharmaceutical) & By Geography - Trends and Forecast to 2020", defines and segments the Rheology Modifiers Market with analysis and forecasting of the global revenues for Rheology Modifiers Market. It also identifies the driving and restraining factors of the market with analysis of trends, opportunities, winning imperatives, and challenges.

Browse Market Data Tables, Figures spread through 180 pages and in-depth TOC on “Rheology Modifiers Market: By Composition (Leveling Agents, Pour Point Depressants, Flow Promoters/Thinners, Thickener/Gelling Agents, Thixotropic Agents); By Type (Non-ionic Associative, Acrylic, Hydrated, Clays); By Application (Paints & Coatings, Personal Care, Rubber & Plastics, Chemical, Pharmaceutical) & By Geography - Trends and Forecast to 2020”.

Rheology is the study of the flow of matter, primarily in a liquid state, but also as 'soft solids' or solids under conditions in which they respond with plastic flow rather than deforming elastically in response to an applied force. It applies to substances which have a complex microstructure, such as muds, sludge, suspensions, polymers and other glass former (e.g., silicates), as well as many foods and additives, bodily fluids, (e.g., blood) and other biological materials or other materials which belong to the class of soft ,matter.

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Also referred to as Thickeners or Viscosifiers, Rheology Modifiers are ever-present in most products to provide specific functionality to the product. Rheological modifiers are the key components in paints & coatings as they reduce dripping and spattering of fluid during roller or brush application. It provides high viscosity at low shear rates that is useful during drilling high-angle and horizontal wells and it also prevents sag and settling of weighting material. Rheology modifiers prevent sedimentation of pigments within a formulation and ensure consistency and durability of the fluid.

Market Study:

The major driving factor of the Rheology Modifiers Market is the increasing demand from the paints and coatings industry which is in turn due to the growth in automotive, appliances, furniture, architectural, and other sectors which utilize paints and coatings, there by contributing to the growth of the rheology modifiers market.

While on the other hand, the restricting factor of this market is the declining demand for ink consumption across the world. The increasing consumer preference for internet, electronic publishing, mobile phones, and other electronic devices has led to the reduction in the demand for published books, printed newspapers, catalogues and other printed materials. Thus, there is a low need for ink. This has hampered the growth of the print media market due to which, various printing ink players have shifted their marketing spend from print to digital media.

The booming construction industries in the emerging economies such as, Asia-Pacific and Latin America has led to the increased demand for Paint & Coatings and Adhesives & Sealants, thereby leading to various growth opportunities for the Rheology Modifiers Market.

Estimations suggest Paints & Coating is the major application of Rheology Modifiers followed by Cosmetics & Personal Care and Adhesives & Sealants. Paints & Coatings comprise the largest application in the rheology modifiers market and account for more than one-third share of the said market. The Asia-Pacific region dominated the market for Paints & Coatings application of Rheology Modifiers, followed by Europe and North America. The market for Cosmetics & Personal Care application is projected to witness the highest CAGR of 4.0% between 2015 and 2020.

Global demand for Paint Additives has grown steadily over the last decade, increasing from 843,190 tons in 2000 to 1,007,590 tons in 2010. Much of this increase in demand has come from the Asia-Pacific region and this trend is expected to continue in the near future, with Asia-Pacific expected to account for 43.2% of the global demand for paint additives in 2016. The global demand for Additives is expected to reach 1,331,700 tons in 2016.

Report Includes:

Our report gives the detailed information about the product value chain right from the beginning, which as the power in the hands of producers and consumers, analysis of the degree of competition, and threats of substitutes and new entrants. Apart from the above, the report also includes raw materials till end-use. Among a wide range of manufacturers which contribute to the global rheology modifiers market, some major players dominating the rheology modifiers industry are Akzo nobel NV, BASF SE, Ashland Inc., Lubrizol Corporation and others.

The major applications of rheology modifiers are in paints & coatings industry, personal care, cosmetic industry, rubber & plastics, chemical, pharmaceutical and more. The report also focuses on different geographic regions and the key countries in terms of changing trends in using rheology modifiers in various fields.

The global rheology modifiers market is segmented by Composition such as leveling agents, pour point depressants, flow promoters/thinners, thickener/gelling agents, thixotropic agents. The global rheology modifiers market is evaluated based on key attributes such as Non-ionic Associative, acrylic, hydrated, specialty clays, organoclays, polyamides and others.

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Leading Players in the Market:

•              Dow Chemical Company (U.S.),

•              Ashland Inc. (U.S.),

•              Lubrizol Corporation (U.S.),

•              BASF SE (Germany) and Others.

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