The North American starter culture market is projected to grow at a CAGR of 5.9%, from 2013 to 2018. This region holds the second major share in the global starter culture market. This market, by application, is divided mainly into alcoholic and non-alcoholic beverages. In North America, the application in non-alcoholic beverages accounted to have a larger market share as compared to alcoholic beverages. The region has seen tremendous technological advancement in the process of fermentation. This has led to the improvement in microbial strains so as to enhance the yield productive.
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European Starter Cultures Market
Europe is the largest market in the global starter culture market, and is projected to grow at a CAGR of 5.4%, from 2013 to 2018. The European starter culture market, by application, is divided mainly into alcoholic and non-alcoholic beverages. In the European market, non-alcoholic beverages accounted to have a larger market share as compared to alcoholic beverages. European consumers have become aware of the importance of starter culture to curb health issues. These consumers are paying premium prices for beverages that offer health benefits along with flavor and taste. Hence, the European demand for starter culture is driven by the health benefits. In addition to this, technological advancements also play an important role to drive starter culture market in the European countries.
Asia-Pacific Starter Cultures Market
The Asia-Pacific market is expected to grow at the fastest CAGR of 6.3% during the forecast period, 2013 to 2018. Geographically, most of the countries in the Asia-Pacific region falls in the tropical and temperate climatic zone, which is considered to be the best climate for the growth and production of fermented beverages. Countries such as India have wide application of bacterial starter culture in daily routines. The favourable market and geographical conditions favour the growth and activities of the starter culture, and further help investors to set large numbers of starter culture manufacturing unit in these regions. So, the climatic condition is directly expanding the growth of starter culture industry. Along with the climatic reasons, the demand for non-alcoholic starter culture is high due to cultural values of the countries in the Asia-Pacific region. The cultural dominance in Asia-Pacific region restricts the consumption of alcoholic beverages. Hence, manufacturers are targeting the non-alcoholic beverage segment to generate higher revenue from the region.
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