FOR IMMEDIATE RELEASE
May 18, 2014
Unique Rose Events Launches into Cyberspace
Unique Rose Events launches social media campaign June 1, 2014-Septemeber 1, 2014
Atlanta, GA – May 18, 2014- Unique Rose Events a small event planning company in Atlanta, Georgia is launching a social media campaign starting June 1, 2014 ending September 1, 2014. The social media campaign will consist of a live questions and answers Twitter hour with the company’s President, Angelica Rose, a launch of the company’s blog and website, and daily content updates on the company’s Twitter, Facebook Fan Page, Pinterest, and Instagram pages.
Unique Rose Events blog will go live June 9, 2014. To visit the blog go to uniqueroseevents.com for a look at past events and beautiful wedding ideas. If you like the visuals provided by Unique Rose Events share with your friends via Facebook, Twitter, and Pinterest share icons.
Are you or someone you know planning a wedding? Does she have questions for a wedding planner? Is she interested in seeing wedding décor? All of the Unique Rose Events social media platforms have the information she is looking for.
“I look forward to answering the questions of our cyber community. Not only am I able to plan your wedding for start to finish, I am also able to answer questions to help you take your wedding thoughts from dreams to reality.”-Angelica Rose (President, Unique Rose Events)
Unique Rose Events is an event planning company that specializes in weddings, parties, corporate events, and quinceanos. Unique Rose Events is well known for international wedding planning.
The Unique Rose Events social media campaign will begin June 1,2014- September 1, 2014.
The average age of the first marriage of an American woman is 27 years old (Barkhorn, 2014). The target audience of the social media campaign are women 27-37 years of age, engaged, career women, middle class, blog readers, and avid social media users.
In 2010, 71% of the top-500 companies used Facebook, 59% used Twitter, and 50% used blogging (Antheunis, van Noort, , van Reijmersdal, 2012). The primary platforms of the social media campaign will be on the company’s Twitter, Facebook Fan page, Instagram, Pinterest, and the uniqueroseevents.com blog.
A live Twitter question and answer hour will be held on June 18, 2014 with Unique Rose Events President, Angelica Rose.
The company’s website uniqueroseevents.com will go live on June 9, 2014.
Hashtags associated with the social media campaign are: #uniqueroseevents #URE
The company’s blog updates will be accomplished three times a week Monday through Friday.
Social media updates will occur daily at 12 p.m. and tweet reminder will go out on 8:00 p.m.
Blog updates will be accomplished at 12 p.m. on Tuesday, Thursday, Friday.
According to Mathis, (2009) brides (women) take a more active role in planning their weddings and feel more tense in the wedding planning process. The campaign will focus on wedding planning. Tips will be provided on wedding planning, wedding budgeting, and decorating.
Barkhorn, E. (2014). The Atlantic. Retrieved from
http://www.theatlantic.com/sexes/archive/2013/03/getting-married-later-is-great-for-college-educated-women/274040/Mathis, D. (2009). Here Comes the Bride: A Look at Wedding Planning from a Relational Dialectics Perspective. Conference Papers -- National 24), MyM1-MyM4.
Van Noort, G., Antheunis, M. L., & Van Reijmersdal, E. A. (2012). Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as
the underlying mechanism. Journal Of Marketing Communications, 18(1), 39-53. doi:10.1080/13527266.2011.620764