Hahn Public Communications for Whataburger
SAN ANTONIO – March 30, 2015 – Raising the bar with a new twist on a tasty classic, Whataburger’s new Honey Mustard Whatachick’n Club is now available for a limited time. The perfectly balanced flavors feature a delicious combination of the sweetness and tanginess found in Whataburger’s Signature Honey Mustard.
Stacked with even more unbeatable flavor than a traditional club sandwich, Whataburger’s take on this All-American sandwich starts with crispy chicken, sizzling bacon, Monterey Jack cheese, and fresh lettuce and tomatoes – all before being topped off with sweet and tangy honey mustard.
“This is how Whataburger does a Club Sandwich” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “Everyone can appreciate the makings of a good club sandwich, but our version includes a crispy Whatachick’n filet and the perfect sauce, our signature Honey Mustard Sauce for a unique taste that customers will savor down to the last bite.”
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 770 locations in 10 states with sales of more than $1 billion annually.