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KEEN Presents UNEEK Photo Contest

Three month #iamUNEEK photo contest on Instagram inspires snapping and sharing unique imagery for chance to win cash prizes.

PORTLAND, Ore. (April 7, 2015) – Two cords and a sole, a camera, Instagram, and inspiration. These are the essentials needed to get involved in KEEN’s #iamUNEEK photo contest on Instagram that launches today. The three-month contest will run through June 30 with a weekly $1,000 USD cash-prize winner for the most unique photo submitted during that week.

At the conclusion of the contest, all winning weekly photos will be entered into the grand prize finale judged by KEEN fans on Instagram for a chance to win $5,000 USD for the most unique photo overall. Yep, cold hard cash is on the line, so grab your UNEEK shoes, let your creative juices flow, and post as many photos as you want and tag them with #iamUNEEK to be entered.

Check out the contest here: keenfootwear.com/iamuneek.   

“UNEEK is all about looking at things differently,” said Michael Minter, VP of Creative at KEEN. “It's about defying convention and giving yourself freedom ... blue sky thinking for blue sky living. We can't wait to see all the unique photos that UNEEK people come up with!”

UNEEK open-air footwear is KEEN’s latest innovative, comfortable, and versatile creation and the #iamUNEEK photo contest is here to creatively showcase the UNEEK story through a fun, engaging, and visually-driven outlet. Released in March with more than 14 colors for men and women, this collection of footwear is the perfect example of KEEN’s disruptive and unconventional approach to creating category-defining footwear that’s true to the brand’s DNA. Whether you're enjoying long walks on the beach, hitting the water, chillin’ by the campfire, exploring the trails, traveling and city hopping, or dancing to your favorite music, UNEEK footwear dispenses smiles, happiness, and comfort for any adventure.

Starting now, KEEN will award the most unique #iamUNEEK photo each week with a $1,000 USD cash prize. Whether they are on your feet, your friend’s feet, or their friend’s feet – or simply on their own – UNEEK footwear must be displayed in the photo. There’s no limit to the number of photos you can enter, so go big and be sure to tag it with #iamUNEEK – or it won’t be entered.

From the 12 weekly photo winners, one grand-prize winner will be judged as the most unique photo overall by KEEN fans on Instagram for the final $5,000 USD cash prize. The grand-prize winner will be announced in July. KEEN reserves the right to use any photos submitted for any commercial or non-commercial purposes.

For a behind-the-scenes look at UNEEK footwear, please watch: http://youtu.be/oRyVb-cCZuk

For official rules and additional photo contest info, please check: keenfootwear.com/iamuneek.   

Now, stop reading and start snapping!

About KEEN
Inspired by a love of the outdoors, KEEN, Inc., manufacturer of hybrid outdoor and casual products, including footwear, clothing, and accessories, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia, where fans can enjoy the branded experience. The company’s operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care. KEEN, KEEN Garage, UNEEK, open air and #iamUNEEK are trademarks of KEEN, Inc. Learn more at http://www.keenfootwear.com.

MEDIA CONTACT | Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122