PORTLAND, Ore. (Aug. 27, 2014) -- Never Summer Industries and Daddies Board Shop have created a limited-edition snowboard to raise money and awareness for the environmental organization, Protect Our Winters (POW). Ten percent of all proceeds from the collaborative board will benefit POW in its fight against climate change.
The Never Summer-Daddies Board Shop-Protect Our Winters “Summertime” snowboard gives the Proto HD and HDX, two of Never Summer’s most popular boards, a limited edition graphic for the 2015 season. The Proto, which has earned raves from riders around the world, is one of the most versatile and formidable boards of all time.
The board will be available only at Daddies Board Shop, beginning in mid-October.
“Daddies has been a great, longtime supporter of both Never Summer and the stoke that comes from riding mountains,” said Mike “Gags” Gagliardi, Never Summer’s snow sales manager. “The graphic is a tongue-in-cheek, stark reminder of potential consequences for snowriders everywhere if we don’t become better stewards of our home. We’re excited to have this custom board released through Daddies and to help with awareness and financial support for POW’s mission.”
“We’re honored that these two venerable organizations would even let us be mentioned in the same sentence with them!” said Daron Horwitz, president of Daddies Board Shop. “Never Summer makes the world’s best snowboards, and POW does incredibly important work to help secure a better future. We appreciate the opportunity to play a small part in helping further POW’s mission by selling one kick-ass snowboard.”
"Protect Our Winters is excited to be partnering with Never Summer and Daddies Board Shop for this project,” said Matt McClain, vice president of development and operations for Protect Our Winters. “Climate change poses a real threat to the winter sports community and we'll be plugging the monies raised through the sale of these boards directly into programs and campaigns that work to protect our winters."
To ensure you're one of the lucky few that will be able to get your hands on one of limited edition boards, you can place a pre-order now by visiting this link.
Never Summer’s reputation of quality and durability began in the early years of snowboarding. Designing and building snowboards since 1983 has given us years of experience in testing and perfecting our snowboard designs and construction methods.
Daddies Board Shop is one of the largest action sports resellers you’ve never heard of. Located in Portland, Oregon, Daddies has been stoking out shredders with snowboarding, skateboarding and longboarding gear since 1995. Daddies has been on the Inc. 5000 list of America’s fastest growing private companies several years in a row and is hell bent on achieving world domination.
Founded in 2007 by pro snowboarder Jeremy Jones, Protect Our Winters is a 501(c)(3) non-profit organization whose mission is to engage and mobilize the winter sports community to lead the fight against climate change. Our focus is on educational initiatives, activism and support for community based projects. To find out more about Protect Our Winters, please visit us at www.protectourwinters.org.
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