Understanding the New Age Global Consumer Trend and Research Report 2014

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Executive Summary

The new age consumer and market place has been a puzzle that has baffled many a company. Added to it is the concept of radical individualism that makes every consumer similar to another yet highly different and individualistic. Unfortunately the market is evolving swiftly and accordingly, the pace of change that will be required to create products, brand and services catering to this quickly evolving consumer is breathtaking. The major drivers for this market will be based on aspects such as original ideas, continuous innovation and building opinion via community construction.

The power shift in consumption patterns is gradually moving towards developing nations with a rise of about 60% consumption in more than 75% of product categories while the advanced economies are recording a gradual slowdown. With such trends, it is imperative that the companies and brands need to rework their strategies to break some ground.

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Warehouse clubs are favored for their competitive prices, bulk items and quality products; however annual membership fees deter some consumers. Warehouse clubs can offer more tiers of membership as well as more trial shopping days to promote the value of shopping at warehouse clubs.

The report firstly introduced Key Case basic information included Key Case definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Key Case industry policy and plan, Key Case product specification, manufacturing process, product...

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