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Research Report on China Online Retailing Industry 2014

Most up-to-date research on "Online Retailing - China - June 2014" to its huge collection of research reports.

China’s online retail market has achieved phenomenal growth from nothing in only a few years, and many sectors continue to pursue very rapid growth. There continues to be a strong shift away from the dominance of C2C towards B2C vendors, but many consumers also remain stakeholders in the online retail industry. Mobile online retail has also emerged suddenly, from nothing, to become almost a natural part of people’s everyday lives.


Table of Content

Introduction

Definition
Methodology
Abbreviations

Executive Summary

The Market
Figure 1: China – Total online retail market value, 2009-19
Companies and Brands
Figure 2: China – Leading five companies’ shares of total e-commerce*, 2012 and 2013
The Consumer
Where consumers browse, and where they buy
Figure 3: Location of consumer browsing or purchasing activity in the last 12 months, March 2014
Online purchasing activity by sector
Figure 4: Sectors where consumers have bought online using either a computer or mobile device in the last 12 months, March 2014
Delivery options used
Figure 5: Delivery methods used when shopping online in the last 12 months, March 2014
Retailers used
Figure 6: Online retailers bought from in the last 12 months, March 2014
Online shopping behaviour
Figure 7: Consumer behaviour when shopping online, February 2013 and March 2014
Attitudes towards online shopping
Figure 8: Consumer attitudes towards shopping online, February 2013 and March 2014
Key Issues
The shift to mobile online shopping happening fast across all sectors
Same-day delivery demand strong across all sectors
Different behaviours between mobile and PC-based online shopping
The continuing need to build dialogue and trust

Issues and Insights

The shift to mobile online shopping happening fast across all sectors
The facts
The implications
Same-day delivery demand strong across all sectors
The facts
The implications
Different behaviours between mobile and PC-based online shopping
The facts
The implications
The continuing need to build dialogue and trust
The facts
The implications


Trend Applications

Prove It
Life Hacking
Guiding Choice

Market Size and Forecast

Key points
Total market size and forecast
Figure 9: China – Total online retail market value, 2009-19
Online shoppers approaching half of all online users
Figure 10: China – Total internet users, online shoppers, total and per capita online and B2C online retail sales value, 2009-14
Figure 11: China – Online retailing’s significance within the total retail market, 2009-14
Mobile online shoppers approaching half of all online shoppers
Figure 12: China – Total online retail users, and total and per capita mobile online retail spending, 2011-14
Future drivers – smartphone ownership
Figure 13: Ownership of mobile phones, February 2013
Future drivers – Network access
Future drivers – Delivery logistics
Future drivers – Cost efficiency
Future drivers – The race into lower tiers
Future drivers – Is online grocery the next big growth sector?
Future drivers – Living online

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