CSPs need a mobile video monetisation strategy and optimisation solutions to differentiate themselves from aggressive OTT service providers.
Communications service providers (CSPs) are not adequately monetising mobile video: mobile data revenue is increasing at a slower rate than mobile video traffic. This is a missed opportunity. Mobile CSPs need mobile video business strategies and monetisation and optimisation solutions to differentiate themselves from over-the-top (OTT) players. In this report, we examine three areas that CSPs should consider as part of their mobile content management and delivery (MCMD) strategy: monetisation, technical solutions and content.
This Strategy Report on Mobile Content Management and Delivery Market :
- explains why mobile video is important for CSPs
- examines the role that CSPs play in the mobile video value chain, and discusses the monetisation and differentiation opportunities
- provides an overview of the available MCMD solutions, and explores their suitability for CSPs.
Akamai Technologies,Alcatel-Lucent, Allot, Amdocs,Amobee, Anevia, Apple, ARRIS Group, Avvasi, Broadpeak, Cisco Systems, Citrix,Conax, Envivio,Ericsson, F5 Networks, Facebook,Flash Networks,Google,Harmonic,HP,Huawei,Ineoquest,InMobi, Limelight Networks,Mahindra Comviva, NEC, Nokia Networks, Openwave Mobility, Opera,Procera, Qosmos, Qualcomm,Samsung,Sandvine,SPB TV,Vantrix,Vasona Networks,Viaccess-Orca,Voltari,ZTE,
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List of FiguresFigure 1: Requirements for, and potential benefits of, a successful mobile content management delivery strategy for CSPs
Figure 2: Mobile video traffic on cellular networks and mobile data revenue from smartphones and USB modems, worldwide, 2013–2018
Figure 3: CSP business and technical requirements to enable them to differentiate in the mobile video value chain
Figure 4: Drivers for mobile video in the next 5 years
Figure 5: Changes needed for MCMD for enabling a mobile video environment
Figure 6: Video (fixed and mobile) business models
Figure 7: Video (fixed and mobile) value chain
Figure 8: Description of the video value chain business models, players, characteristics and differentiations
Figure 9: Trends that attract mobile CSPs to the video market, worldwide, 2014
Figure 10: Potential ARPU increase from mobile video services for CSPs in developed and developing markets
Figure 11: Overview of end-to-end convergent (fixed and mobile) video architecture identifying key MCMD and CDN components
Figure 12: Intelligent software technologies solutions to augment caching and address mobile video optimisation challenges
Figure 13: Key drivers and inhibitors for clientless optimisation, and main optimisation technology requirements
Figure 14: Mobile-edge computing mobile content management and delivery, and CDN use cases [Source: ETSI MEC ISG Introductory Technical White Paper, 2014]
Figure 15: Key functional requirements of mobile marketing solutions
Figure 17: Ecosystem of major vendors to provide the new MCDM and CDN solutions
Figure 18: Mobile content for CSPs to own
Figure 19: Popular content that is suitable for Tier 1 CSPs to ‘own’, by selected countries and regions
Figure 20: Fundamental business models for CSPs to acquire ‘unique’ content
Figure 21: Main mobile CMD and CDN vendor analysis ranking definitions [Source: Analysys Mason, 2015]
Figure 22a–i: Main Mobile CMD and CDN vendor analysis [Source: Analysys Mason, 2015]
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