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This is The Risk Takers™ from Entrepreneurs Club Radio

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Celeste Massullo, launched her first business in the fashion industry, designing jewelry and specialty outerwear. Celebrities such as Mariah Carey, Fran Drescher, Natalie Cole, and Brooke Shields wore her feather coat designs and in 1991 Entrepreneur Magazine named Celeste entrepreneur of the year in the State of Ohio.

Then she had an epiphany. While trying to spruce up her bathroom, Celeste came up with a commode lid decoration idea that she turned into a business. You heard that right! A commode lid decoration. She is always thinking about starting companies and wasn’t too proud to start this one. Named Toilet Tattoos, her yearly revenue is now north of 6 million dollars.

Her secret to success? Take a simple idea, have a passion for it, be persistent, and forge ahead. If Celeste can do it, so can you!

*Be sure to check out our new book on successful entrepreneurs, Entrepreneurs: Success and Sacrifice. It makes a great gift for clients, customers, small business owners, and college students!