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Create Dolls and Action Figures in your own Likeness with AvaStars™ -- First 50 People in Line at the AvaStarShip in Kenwood Towne Centre on Saturday and Sunday will get a FREE Doll or Action Figure and a FREE Video

ST. LOUIS, MO – March 16, 2015 – AvaStars, a new immersive entertainment destination that allows children to create a dream doll or action figure in their own likeness, is excited to announce that an AvaStarShip is landing at the Kenwood Towne Centre on March 21st. The AvaStarShip is a place where children can create a doll or action figure in their own likeness and watch a 3D animated video— a personalized show created on the spot and starring them! The first 50 people in line at 1:00 pm on Saturday March 21ST and again at 1pm Sunday March 22nd will receive an all-inclusive AvaStars experience for FREE – this includes a FREE personalized doll or action figure and a FREE personalized video – together worth more than $50.

A trip to the AvaStarShip starts children on a four-part experience that captures their full imagination. First, they select a character that they want to become and customize the features (including hair, eyes and skin tone). Then they step into the AvaStarShip for a 3D photo session. Next, children are treated to a Big Screen Premiere of their very own FREE personalized 3D animated AvaStars Video, which is then available to download and share with family and friends. Finally, within about two weeks, a personalized AvaStars 11½” fashion doll or 12” action figure in their likeness will arrive at each child’s doorstep, where for the first time ever they can join in the play world of their favorite dolls and action figures.

“For decades, children have played out their dreams through their dolls and action figures, but never before have they been able to become the doll or action figure of their dreams,” said Jill Barad, Executive Chairman and CEO of Possibility Place, the company behind AvaStars. “At AvaStars we are leveraging our own proprietary 3D technology to create a digital and physical personalized play experience like no other brand or product on the market. But more than that, AvaStars inspires children of all ages to dream big and to believe that everything is possible.”

AvaStarswas co-founded by Jill Barad, former Chairman and CEO of Mattel Inc., and Dan Lauer, the inventor of Waterbabies™ ® with the vision to personalize playable dolls and action figures. Possibility Place plans to go beyond personalized dolls and action figures into an array of personalized products in the entertainment world and digital world, leveraging the proprietary technology they have developed.

Today, AvaStars provides consumers with popular characters to choose from such as a Princess, Veterinarian, Cheerleader, Martial Arts Master or Special Forces Agent, with more characters planned for Fall 2015. The core appeal for many is the personalized 11½” fashion doll or 12” action figure itself featuring the child’s likeness, fully articulated limbs, life-like hair, and high quality fashions and accessories. Also attracting much attention to the exciting AvaStars destination retail experience are the 3D animated videos where you become the character you’ve chosen in a virtual world, which are created real time and culminate on the big screen at the AvaStarShip, providing a great family or group activity.

For a limited time only, March 21st through April 17th, an all-inclusive Deluxe AvaStars Package (one doll or action figure plus the video) will be available at an introductory price of $40 (plus, tax, shipping and handling) with a standard MSRP of $50. Or consumers can receive the Video Only Package for FREE, standard MSRP of $10. These offers will be available at all three AvaStars locations.

The Cincinnati AvaStars Grand Opening Ceremony is Saturday, March 21st at 1:00 pm with festivities until 7:00 pm. The AvaStarShip is located at the Kenwood Towne Centre on the lower level near the food court. Walk-ups are welcome at the AvaStarShip, or you can use the AvaStars Reservation app at goAvaStars.com. (Reservations will not be available during the FREE DOLL or ACTION FIGURE Grand Opening offer.)

About AvaStars

AvaStars allows you to play out your aspirations, empowering you to believe that everything is possible, and leading you to discover that the Star Inside is YOU. The AvaStars experience empowers children to create a dream doll or action figure in their own likeness, as well as a 3D animated video starring them. There are currently three AvaStarShip destinations open in St. Louis, Chicago and now Cincinnati with more destinations expected in major cities across the country in 2015. For more information about AvaStars, visit AvaStars.com, facebook.com/MyAvaStars or call 314.590.2720.

About Possibility Place LLC

Possibility Place inspires children of all ages to dream big by creating relevant personalized technology, products and experiences for today’s children and families. Headquartered in St. Louis, MO., with offices in Los Angeles, CA., Possibility Place, LLC, employs 30 people and is growing rapidly. AvaStars™ is the first brand to be launched by Possibility Place LLC.

FACT SHEET

AvaStars is the first and only immersive retail entertainment experience that allows children to create a dream doll or action figure in their own likeness as well as providing a one-of-a-kind 3D animated video starring them!

AvaStars combines digital and physical play through cutting-edge 3D imagery, industry leading animation and innovative 3D printing to enable children to create a dream doll or action figure in their likeness. The AvaStars experience captures each child’s image and allows them to customize the doll or action figure to resemble them, transforming them into the star of their stories and dreams. The result is a highly personalized, aspirational 3D journey in both the real and virtual worlds that brings to life the brand philosophy: “The Star Inside is YOU!”

THE AVASTARSHIP EXPERIENCE:

Consumers are guided through a four-part experience at the AvaStarShip - a 20’ x 20’ free standing futuristic in-mall entertainment destination:

  • Each child chooses a character they want to become at the Possibility Portal and customizes it to their likeness by choosing hair color, eye color and skin tone.
  • Children select their desired aspirational character, including dolls like Pop Star, Princess, Fashionista, Cheerleader, Veterinarian, and action figures such as Firefighter, Special Forces Agent and Martial Arts Master.
  • Next, the child enters the AvaStarShip and the 3D Photo Station, the ultimate in customization, where the child’s face is captured in seconds.
  • The 3D photo is immediately rendered, and each child is treated to a Big Screen Premiere of their one-of-a-kind 3D animated AvaStars Video -- starring them. This Video is also available for downloading and sharing with family and friends.

In about two weeks, children receive an 11½” doll or 12” action figure based on their AvaStars journey which arrives via UPS.

THE EXPERIENCE CONTINUES ONLINE

The personalized AvaStars Video is available for downloading and social sharing.

Visit AvaStars.com to track your order, or download your AvaStars Video and share it. Get the AvaStars app (available Spring 2015) from the Apple store to download your AvaStars Video, create postcards of your AvaStars, discover new AvaStars characters from a digital only catalog, and learn about the latest offerings.

Featured digital-only characters (available both on the website and app in Spring 2015) include:

  • For girls: Astronaut, Ballerina, Mermaid, Glam Goth, Soccer Star, Baseball Pro, Martial Arts Expert, Special Forces Agent and Firefighter
  • For boys: Astronaut, Goth, Soccer Star, Baseball Pro and Skateboarder
  • More aspirational characters coming later in 2015

Share your AvaStars story and dreams and follow us at facebook.com/MyAvaStars.

PRODUCT INFO:

  • Dolls are 11 ½” tall, action figures are 12” tall
  • Playable with fully articulated limbs
  • Skin tone choices include: ivory, light, medium, and dark
  • Life-like hair
  • High quality fashions and accessories

AVAILABILITY:

The AvaStarsexperience is currently available in the following locations:

  • Saint Louis Galleria, St. Louis, Mo.
  • Oakbrook Center, Chicago, Ill.
  • Kenwood Towne Center, Cincinnati, Ohio beginning March 21

RETAIL PRICE: 

For a limited time only, March 21st through April 17th, an all-inclusive Deluxe AvaStars Package (one doll or action figure plus the video) will be available at an introductory price of $40 (plus, tax, shipping and handling) with a standard MSRP of $50. Or consumers can receive the Video Only Package for FREE, standard MSRP of $10. These offers will be available at all three AvaStars locations.

 

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