Digital signage is one of the most promising and upcoming media in the field of information and advertising network. It is also known as narrowcasting or electronic signage. Technological innovations such as touch screen technology, near field communication technologies, and such others have created opportunities for digital signage market. Its market is wholly and solely dependent on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly feature easily catches the interest of people in comparison with the printed media formats which require high investments and more time.
According to a new market research report "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020", published by MarketsandMarkets, the total market is expected to reach$14,875.6 Million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.
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Browse more than 80 market Data Tables with 49 Figures spread through 219 Pages and in-depth TOC on "Digital Signage Market"
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This research is conducted noting the paradigm shift in the demand for digital signage products and its applications for many of the sectors such as retail, education, government, corporate, sports, and transport in the regions of North America, Europe, APAC, and ROW.
Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is inNorth America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.
Digital signage is widely used in indoor applications such as hotels, hospitals, and so on. The widely capturing sensibility of digital signage screens helps the individual in detecting the pathways or knowledge sharing at the same time in hospitals and hotels. It has eliminated traditional dilemma of printing signage where the person has to change the whole information for viewing the new one. Normally, companies are specifically dealing with lots of segment in this arena that create its demand.
Entertainment areas such as movie halls, game zones, multiplexes, and others are the most preferred locations to catch the attraction of the people in the case of digital signage. It helps in the advertisement of the new attractions such as new movies, new music videos, new games to be launched, or any other new things that are launching.
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Digital signage is in high demand in the hospitals for solving day-to-day problems due to large infrastructure. This is done by decreasing confusion in hospitals by efficiently guiding patients and visitors through their facility with interactive building maps and facility directories. The growth in the number of hospitals in most of the regions is one of the opportunities for the digital signage industry to increase the market size. Digital signage helps in differentiating their medical facility and will help the direct visitors to their destination while promoting health messages, various upcoming events, and various types of classes or trainings in the healthcare center.
Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.
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This report elaborates the market dynamics for digital signage market in face of areas such as enhanced user experience, emergence of new markets in educational and government, increase in demand because of the falling prices of LCD devices, power problems, damage of digital signage displays, and scaling of the network.
Central to "technological advancement in the advertising", insights into the digital signage and its applications targeted for Display manufacturers, Retailers and distributors of digital signage components, Corporate, Governments, Content and software developers of digital Signage.
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