Best Financial Services Website to be Named by Web Marketing Association in 19th Annual WebAward Competition

The Web Marketing Association is looking for the best legal websites in the world as part of their 19th annual international WebAward Competition for Web site development at The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including bank, credit union, insurance, investment, mutual funds and financial services websites, based on the seven criteria of a successful web site. The deadline for Financial Services web sites to enter to be judged is May 29, 2015.

“The financial services industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Financial websites going forward will need to find a balance between what the web visitor craves in terms of innovation and technology and what the industry demands in terms of regulation.”

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Financial Services category is judged against other financial services entries and then against an overall standard of excellence.

All financial services entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the financial services categories will also receive:

·         Handsome statue or certificate of achievement

·         Increased visibility for their company

·         Marketing opportunity to promote the company website to the media

·         Links to your site from the highly ranked WebAward site to help SEO

·         A highlight for your resume.

·         Admiration of peers, friends and co-workers


Each year, the Web Marketing Association names the Best of Industry for the various financial services categories based on the score they receive from the WebAward judges.

Winners of the Best Financial Services Website include:

2014 – Nimble for Nimble

2013 – Nimble for Nimble

2012 - InvestLab & Comrade for InvestLab Tradepop Branding & Design

2011 – Brightworks Interactive Marketing & RBC for RBC Better Student Life

2010 – Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Bank Homepage

2009 Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Private Bank Global Website

2008 Organic Inc for Bank of America Fees & Processes

2007 John Hancock Funds, LLC for Financial Professional Website

2006 T3 (The Think Tank) for Chase Card with Blink

2005 Merrill Lynch for Merrill Lynch Gateway Website

2004 Moving Minds, LLC for Trancentrix Corporate Payment Solutions Website

2003 Weber Shandwick Worldwide for CNBC on MSN Money


Winners of the Best Bank Website include:

2014 – Ally Bank for Ally Bank Product Pages

2013 – Group Digital Banking for The New Standard Chartered Bank India Website

2012 - Cleartag SAL for Audi Card Artist Website

2011 – Finn Digital on behalf of Johnson Financial Group for Johnson Bank Website Redesign

2010 – Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Bank Homepage

2009 - Organic, Inc. for Bank of America - Morris on Campus (2009 Best of Show Winner)

2008 - TBWA\TEQUILA\ HK for Standard Chartered Bank/People in Action

2007 - Organic, Inc. for Bank of America No Fee Mortgage Plus

2006 – Carat Fusion for Wachovia Championship 17

2005 – for

2004 – Ion Global Limited for HSBC Card Services HK


Winners of the Best Credit Union Website include:

2014 – ZAG Interactive for SF Police Credit Union

2013 – Extractable for Logix Federal Credit Union Website

2012 - Boston Interactive for IC Federal Credit Union

2011 – Extractable for Security Service Federal Credit Union

2010 – Extractable for Citizen's Equity

2009 – America First Credit Union for

2008 - Delta Community for CU Delta Community Credit Union

2007 - Extractable for SAFE credit union

2006 - Webnbeyond for Union America Mortgage

2005 - America First Credit Union for

2004 - Imirage, Inc for APCI Federal Credit Union


Winners of the Best Insurance Web site include:

2014 – TIAA-CREF Life Insurance Co. for Life Wizard

2013 – Cigna for Health Care Reform for YOU Infographic

 2012 - The Progressive Group of Insurance Companies for The Progressive Group of Insurance Companies, Agency

2011 – American Family Insurance for

2010 – Liberty Mutual, Hill Holiday, and RED Interactive Agency for 2099 Online Racing Game, Presented by Liberty Mutual

2009 – AXA Equitable for

 2008 - Blue Shield of California for

2007 – Progressive Insurance for Progressive Corp.

2006 – Blue Shield of California

2005 – Internet Communications for Medical Mutual – Ohio’s Get-Well Card TM

2004 – for Horizon Empire Blue Cross BlueShield

2003 – Empire BlueCross BlueShield for Empire BlueCross BlueShield web site

2002 – Progressive Insurance for

Winners of the Best Investment Web site include:

2014 – Behringer for

2013 – Behringer Harvard for Behringer

2012 – Extractable for Motif Investing Website Redesign

2011 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website

2010 – Lending Club Corporation for Lending Club

2009 – Razorfish for Investor's Business Daily

2008 - John Hancock Annuities for

2007 - Frank Worldwide Inc. for 55 West Wacker- Cape Horn Group

2006 - i33 communications LLC for BetterInvesting web site redesign

2005 - BusinessWeek Online for BusinessWeek Online web site

2004 - Alliet Capital Corporation for Allied Capital Corporation web site

2003 - Summit Partners for Summit Partners web site

2002 - Frank Russell Company for

Winners of the Best Mutual Fund Web site include:

2014 – Aston Asset Management for Aston Funds Website

2013 – John Hancock Investments for John Hancock Investments Advisor Site

2012 - John Hancock Funds, LLC for John Hancock Funds Public Website

2011 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website

2010 – John Hancock Funds, LLC for Mutual Fund Financial Professional Website

2009 - John Hancock Funds, LLC for John Hancock Funds Financial Professional Website

2008 - John Hancock Funds John for Hancock Funds Public Website

2007 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website

2006 - Cohen & Steers for Cohen & Steers website

2005 - Cohen & Steers for Cohen & Steers website

2004 - bbdigital/SEI Investments for HighMark Funds web site

2003 - Barclays Global Investors for

2002 - Pioneer Investments for

Financial Services Websites can be entered into consideration for the 2015 Best Financial Services Website and other financial related WebAward categories at the WebAward Website.

Participants can improve their chances on winning a WebAward by visiting the Web Marketing Association Facebook Page and becoming a fan of the page.  The Web Marketing Association will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.

The 2015 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.


About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.