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Kitsbow Partners with Polartec to Release Versatile Power Wool Base Layer

Petaluma, Calif. (Jan. 15, 2015) – Kitsbow, maker of exceptional mountain bike clothing, partners with Polartec to release the Power Wool Long Sleeve Base Layer. High-performance Polartec Power Wool fabric is coupled with Kitsbow’s signature style and fit in this versatile base layer.

“In all of our design development, we look for ways to make products and fabrics work better for mountain biking,” said Charlie Cronk, Kitsbow designer and co-founder. “We were excited to work with Polartec to utilize the innovative fabric technology – the composition allows for maximum wicking, breathability, comfort, odor resistance and durability, making it a perfect addition to the Kitsbow line.”

The bi-component knit construction of Polartec Power Wool uses a different yarn on either side of the fabric, creating the optimal hybrid for the athlete. Merino wool on the inside provides warmth even when wet; highly breathable, wool excels at moving moisture in a vapor state. The polyester/nylon on the outside of the fabric ensures perspiration dries quickly. Durable, temperature regulating Polartec Power Wool can comfortably be worn in any weather.

Made in the USA from domestic materials, with greater than 50% recycled fiber, the Kitsbow base layer features the athletic, tailored fit Kitsbow is known for. A Henley-inspired design includes a quarter-length snap closure and accented embroidery and seams. The versatile fabric makes it a piece that can be worn as a base layer or alone, while mountain biking or during any athletic pursuit.

Kitsbow’s Power Wool Long Sleeve Base Layer will sell for $115 and is available in flash yellow and titanium. Purchase at www.kitsbow.com.

About Kitsbow:

With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of mountain biking by creating the world's finest mountain bike clothing. Offering high-performance apparel developed by mountain bikers for mountain bikers, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what's available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.

About Polartec:

Polartec, LLC is the premium provider of innovative textile solutions. Since inventing modern synthetic fleece in 1981, the engineers at Polartec have continued to push the limits of fabric technology. Today, Polartec supplies the world with the most advanced fabric innovations. Polartec products range from advanced lightweight wicking fabric, to insulation and weather protection textiles and are utilized by leading apparel brands, the U.S. military and other global militaries, flame resistance, work wear, and contract upholstery markets. For more information, visit Polartec.com.

Media Contact:

Marjory Elwell

Verde Brand Communications

Marjory@verdepr.com

(970) 259-3555 x 130