Stevia Rebaudiana Market

The Report"Stevia / Stevia Rebaudiana Market by Types (Liquid & Powdered); By Application (Dairy, Bakery, Canned Food, Beverages & Others) and By Geography - Forecast (2015-2020)"

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The Stevia Market has been categorized based on key ingredients (active compounds), type of extract and end-use application. The report focuses on the market revenue generated by the sale and usage of Stevia as a standalone product or as part of food item. Rebaudioside A and Stevioside is the key functional or sweetening ingredients derived from Stevia Plant. Stevia is available in different forms such as liquid extracts, powdered extracts and stevia leaves. Each form is sub-divided based on various physical and chemical properties as:

  • Powdered Form: Stevia Blends, Sweet Glycosides (40%-50%), Sweet Glycosides (80%-95%) ;
  • Liquid form: Clear and Dark;
  • Stevia Leaves: Ground Leaves, Dried Leaves, Fresh Leaves and Tea Cut Leaves.

Rising Demand for Healthy and Low-Calorie Food: Fuels the Growth of Stevia Market:

The different end-use market applications which are in the scope of the report include: products from the table top, dressing and surface foods, confectionery, beverages, dairy foods, bakery, dietary supplements, snacks, and packaged goods. Stevia Market is estimated to grow at a CAGR of 8.6% to reach $610.4 Million by 2020. Increasing demand for healthy and low calorie food from obese and diabetic consumers, fuels the growth of Stevia Market.

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Application Brief of the Market:

Based on end-use applications, the report is segmented into confectionery, bakery, snacks, beverage, dietary supplements, table top, surface & dressing food, dairy, packaged food and others. Beverage is the most dominant segment in the Stevia Market owing to increasing product launches and shifting preference of consumers towards diet soft drinks and fruit juices. Table Top Sweetener is the second dominant segment by value due to its increasing use in household consumption.

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Geography Outlook:

Geographically, the Stevia Market is dominated by APAC with China and Japan being the major contributors. Growth in APAC is driven by the approvals in South- East Asian countries. European market has been restrained by the regulations, as stevia is restricted for the use in Bakery items and the manufacturers are not allowed to offer Stevia with less than 95% purity. But positive response from the users about the health benefits of Stevia and rising consumer awareness is replacing the artificial sweeteners with Stevia that projects a healthy growth of Stevia in Europe in the next five years.

Few Key Players:

  • Cargill Inc.
  • Cumberland Packing Corp.
  • Evolva Holding SA
  • Groupe DANONE
  • Ingredion Inc.

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